Platform

Pinterest Autumn Trend Report Highlights Thrifting Boom Among Gen Z Users

Pinterest released its “2025 Autumn Trend Report,” revealing significant growth in interest for secondhand and vintage...

Platform

How YouTube Is Winning The Attention Economy In 2025

New data from YouGov’s detailed "State of US Media Consumption in 2025" report shows that YouTube...

Brand

Amazon India Launches Tech Influencer Program To Connect Creators With Online Shoppers

Amazon India has announced the launch of its Tech Influencer Program (TIP), designed to help content...

Influencer

MrBeast Reportedly Planning To Launch Mobile Service

YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider...

Platform

Malaysia Calls TikTok To Task Over Fake News Delays

Malaysian authorities have summoned TikTok’s top management over the social media company's alleged delays in addressing...

Brand

CASETiFY Taps Model & Influencer Antonela Roccuzzo For New Accessory Collection

Phone case and electronic accessory manufacturer CASETiFY announced its second collaboration with model, influencer, and wife...

Platform

YouTube Adds ‘Gift Goals’ To Boost Livestream Donations

YouTube has rolled out "gift goals," a new feature that expands its existing goals functionality to...

Commentary

Creators Emerge As Gen Z & Millennials’ Most Trusted Holiday Shopping Source, LTK Finds

LTK’s “2025 Holiday Playbook” reveals that 77% of consumers now trust creators primarily for their honest...

Agency

Publicis Groupe Australia Launches Integrated Social & Influencer Agency

Publicis Groupe Australia announced the launch of Influential, a new agency that unites the group's social,...

Commentary

Study Reveals Travel Influencers More Effective Under Low Involvement, Challenging Traditional Persuasion Models

A new study published in Information Technology & Tourism reveals that travel social media influencers (TSMIs)...

Agency

Cultural Translators: How Influencer Agency Unlocks African Markets For Global Brands

Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing...

Influencer

Kai Cenat Targets 1 Million Subs In ‘Final Mafiathon’ With Michael B. Jordan

Twitch streamer Kai Cenat has revealed plans for "Mafiathon 3," promising to "go bigger than ever"...

Agency

Order From Chaos: Inside CreatorX’s Mission To Fix Talent Management

In 2015, Evan Asano published the first forecast for influencer marketing, predicting the industry would reach...

Commentary

26 Industry Experts Weigh In On Instagram’s New Repost Feature

Instagram has introduced its new “Repost” feature, which allows users to share public Reels and feed...

Commentary

Chengdu Emerges As China’s Influencer Capital Following Major Social Media Conference

The phrase "Half of the country's internet celebrities are in Chengdu" has gone viral across Chinese...

Brand

TikTok Creators Hit The Road For College Football Tour

Creator-led media company Culture Media is bringing a new approach to college football coverage with its...

Platform

Instagram Adds Reel Linking For Multi-Part Videos

Instagram has launched a new feature that allows creators to link multiple Reels in a series,...

Commentary

Macao To Host Major Asian Influencer Gathering In October

Macao is preparing to host CreatorWeek Macao 2025, a major international influencer convention scheduled from October...

Technology

AnyMind Acquires Beauty Creator Studio NADESIKO To Boost Social Commerce

AnyMind Group has acquired NADESIKO Inc., a Tokyo-based creator studio specializing in short-form beauty content and...

Influencer

Meet Rohit Khubchandani, a Corporate Leader and Travel Creator with a ‘License to Explore’

Rohit Khubchandani balances two distinct professional roles. By day, he serves as Regional Sales Director for...