Commentary

TikTok Algorithm Surprise: Longer Videos Outperform Short-Form Content, Study Reveals

An analysis of 1.1 million TikTok videos reveals that despite the platform's reputation for brief content,...

Platform

YouTube For Android TV Makes Podcasts More Accessible With Dedicated Tab 

YouTube is expanding its podcast offerings on large-screen devices with a new dedicated "Podcasts" tab now...

Commentary

Study Shows How Podcast ‘Super Listeners’ Drive Marketing ROI

Podcast "super listeners" who consume more than eight hours of content weekly show higher engagement with...

Technology

Google Introduces Podcast-Style AI Tool To Convert Documents Into Audio Conversations

Google is expanding its Gemini AI capabilities with two new features: Audio Overview, which transforms documents...

Brand

Oregon State Athletics Relaunches NIL Marketplace To Facilitate Brand Deals For Student-Athletes

Oregon State University Athletics has partnered with Teamworks Influencer to relaunch "The Woodshop," a marketplace designed...

Commentary

Micro-Influencers: What Makes Them Top ROI Drivers

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Commentary

YAAP Report Shares Roadmap For Influencer Marketing In 2025

YAAP Digital has released a comprehensive report on influencer marketing based on interviews with 50 CMOs...

Commentary

Research Highlights Vital Gaps Between Creators And Brands

New research from Influencer Ltd. highlights challenges and opportunities in the growing creator economy, where brands...

Platform

Top GOP Lawmaker Cautions Trump About TikTok Policy

Rep. John Moolenaar, Chair of the House's Select Committee on Countering China, has issued clear requirements...

Platform

TikTok Likely To Be Sold Before April Deadline, Says U.S. VP Vance

U.S. Vice President JD Vance expressed confidence that a high-level agreement for TikTok's sale will materialize...

Platform

YouTube Launches Initiative To Enhance Youth’s Online Experience And Promote Quality Content

YouTube has partnered with over a dozen regional content creators and distributors from ten countries to...

Commentary

Must-Attend Creator Economy Events In April 2025

The creator economy's prominence at this year’s SXSW—evidenced by overflowing YouTube sessions and creator-centered brand activations—demonstrates...

Technology

Ukreate, Billion Dollar Brands Partner To Enhance Influencer Marketing Offering

Ukreate has entered a strategic alliance with Billion Dollar Brands to develop new approaches for connecting...

Technology

Data, Not Guesswork: Inside Moburst’s Business Impact Strategy

When an influencer with tens to hundreds of thousands of followers is in talks with a...

Technology

How Lickd Connects Creators With The Music They Need

MrBeast wanted to use music from major artists in his videos. Fitness channels needed proper workout...

Influencer

Kitchen Magic To Content Gold: Cookin’ Savvy’s Angie French On Achieving Digital Success

Angie French has never posted on Instagram, doesn't have a TikTok account, and admits she "wouldn't...

Brand

Inside Vestiaire Collective’s Mission To Educate Creators On The True Costs Of Fast Fashion

On TikTok alone, the #haul hashtag has accumulated well over 60 billion views, with creators unpacking...

Commentary

Digital Deception: How Trolls And Bots Shape Public Opinion

A comprehensive literature review published in the European Scientific Journal reveals how trolls and bots manipulate...

Brand

BBC Studios Eyes YouTube And Digital Content Expansion With Success Of ‘Bluey’ 

BBC Studios is scaling up its digital content strategy for hit preschool series "Bluey," after the...

Commentary

Report Reveals Next Frontier For Brand-Creator Partnerships 

A new report from EMARKETER highlights the growing opportunity for brands in YouTube's short-form video space. ...