Agency

Beyond Borders: Represented’s Single-Point Solution For European Influencer Campaigns Explained

In 2011, Danish entrepreneur Henrik Akselbo spotted a marketing phenomenon that was hiding in plain sight:...

Influencer

Miyaeva Renae On Building A Mommy-And-Me Fashion Brand While Raising Her Newborn

For content creator Miyaeva Renae, becoming a mother to her son Stetson revealed a frustrating reality...

Strategy

Instagram Summit By Manychat: Building Business Connections In The Creator Economy

The Instagram Summit by Manychat aims to bring together more than 17,000 content creators from October...

Talent Collectives

How India’s Self-Regulatory Body Tackles Growing Challenges In The Influencer Economy

Despite India's creator economy being on track to exceed $100 billion by 2030, with consumer spending...

Technology

Captions Rebrands As Mirage In Pivot To AI Video Research

AI-powered video creation and editing app Captions has rebranded to Mirage, signaling its expansion beyond creator...

Platform

Snapchat Introduces App Power Pack To Boost Performance Marketing

Snap Inc. has introduced a suite of new products and optimizations specifically designed for app marketers...

Influencer

Dude Perfect Unveils New Weekly Series ‘Almost Athletes’ Launching Sep. 10

Dude Perfect, the sports and entertainment media company with more than 100 million subscribers across platforms,...

Agency

NewGen Taps Industry Vet Dana Pirkle To Spearhead Creator Division Growth

Creator agency NewGen has appointed Dana Pirkle as its new Talent Director. Based at the company's...

Brand

Ghana Commercial Bank Proposes Direct Payment System For TikTok Creators

Ghana Commercial Bank (GCB) is positioning itself to become a direct payment gateway for TikTok creators...

Platform

College Social App Fizz Partners With Gopuff To Bring Grocery Delivery To Campuses

College-focused social platform Fizz announced a partnership with food delivery company Gopuff to integrate grocery delivery...

Agency

Defining Kobe Global’s ‘Hyper-Relevance’ Concept In Influencer Marketing

Kobe Global Technologies matches brands with “hyper-relevant” influencers using patented AI technology that analyzes 26 data...

Influencer

The Heartwarming Story Of Social Media Sensations Jared And Luna

Just days before the world shut down due to the COVID-19 pandemic in 2020, Jared Davis...

Technology

David Choi: From YouTube Musician To Rights Management Expert

Songwriter and producer David Choi joined YouTube in 2006, just months after the platform launched, becoming...

Agency

GiftWorks: How Clarion Communications’ Dedicated Influencer Gifting Division Works

Clarion Communications, a UK-based PR agency that has worked with major brands such as Unilever, Cathay...

Technology

Inside Audioboom Acquisition Of Adelicious: Consolidating British Podcast Power

Audioboom has acquired UK podcast network Adelicious, creating Britain's largest homegrown podcast network with 46 million...

Technology

Fans vs. Followers: Inside FanCircles’ Creator Monetization System

Kevin Brown, who founded and sold one of Europe’s largest affiliate networks, Affiliate Window (now Awin.com),...

Technology

How Motom Enables Brands To Control Their Creator Commerce Data

The path from social media discovery to purchase is broken, creating frustration for shoppers, attribution issues...

Influencer

Overcoming Adversity To Reach Social Media Stardom: Mia Dio’s Unapologetic Rise

A single misclick transformed Mia Dio from an office worker escaping harassment into a viral sensation...

Commentary

5 Key Findings From Podscribe’s Latest Podcast Advertising Report

As podcast advertising grows into a major market, Podscribe's “Q3 2025 Performance Benchmarks” report offers important...

Agency

We Are Social Bolsters Creator Strategy With Maya Abdulazim As New Influencer Marketing Lead

We Are Social has appointed Maya Abdulazim to lead its influencer marketing practice, strengthening the agency's...