Latest News
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Strategy
From Farm To Feed: John Deere’s Digital Storytelling Strategy Amasses 100M Views, 700K Followers In One Year
June 20, 2025John Deere’s digital strategy, spearheaded by Chief Tractor Officer Rex Curtiss, reached a milestone with over...
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Technology
YouTube Veteran, Award-Winning Producer Launch ‘Further Adventures’ Studio To Bridge Digital Creators, Indie Filmmakers
June 20, 2025Image: BenStillman (left) & Steven Beckman (right) in New YorkCredit: Lalo Torres Steven Beckman, former YouTube...
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Commentary
‘Dune’ Leaps To Twitch: How Film IP Powered ‘Awakening’ To Over 9M Hours Watched In Launch Week
June 20, 2025The recently launched "Dune: Awakening" survival MMO that launched on June 5 captured 9.2 million hours...
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Strategy
The Pittsfield Project: Rescuing A Century-Old Icon Through Digital Storytelling
June 20, 2025Tom Liravongsa on top of the Pittsfield Building A 100-year-old Art Deco skyscraper in downtown Chicago—acquired...
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Brand
PlayStation NBA Creator Cup Returns To Las Vegas In July With Star-Studded Roster
June 20, 2025The PlayStation NBA Creator Cup is set to return to Las Vegas for its fourth edition...
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Commentary
Creator Economy Live East Announces Full Agenda For August Event
June 20, 2025Creator Economy Live East has released its complete agenda for the upcoming August 6, 2025, event...
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Brand
Bonkers Toys Secures Exclusive Global License For YouTube Gaming Brand PrestonPlayz
June 20, 2025Bonkers Toys has secured a worldwide exclusive Global Master Toy license for YouTube gaming creator PrestonPlayz....
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Commentary
Experts’ Take On Why Creative Freedom Is Key To A Brand-Creator Collaboration That Delivers
June 20, 2025Creative freedom has emerged as a potential flashpoint in the creator economy, with recent research revealing...
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Technology
Tim Stokely On Applying OnlyFans Experience To Helping Creators Build Sustainable Careers On Subs.com
June 20, 2025Subscribe to Our Newsletter Check Out Our Podcast
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Platform
Tubi Expands Platform With YouTube Creator Content
June 19, 2025Tubi has launched a new initiative to incorporate content from established YouTube creators into its free...
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Commentary
Mongolia Makes First Appearance On Cannes Lions Jury
June 19, 2025Mongolia has achieved representation at the Cannes Lions International Festival of Creativity for the first time,...
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Platform
TikTok Deadline Extended Again As U.S.-China Negotiations Continue
June 19, 2025TikTok is set to receive another 90-day reprieve on the enforcement of legislation requiring the platform...
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Platform
Meta Unveils New AI Ad Tools At Cannes, Boosts Creative Automation While Investing $15B In Scale AI
June 19, 2025Meta unveiled new AI advertising tools at Cannes Lions 2025 in light of a $14-15 billion...
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Platform
YouTube Launches ‘Open Call’ To Streamline How Brands Hire Multiple Creators At Scale
June 19, 2025YouTube has introduced "Open Call," a new feature powered by YouTube BrandConnect that enables advertisers to...
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Agency
#paid’s New Program Transforms Creators Into Strategic Brand Partners
June 19, 2025Creator marketplace #paid has launched its Co-Creator Program, reversing the traditional creator marketing model by bringing...
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Commentary
Report: 95% Of Creators Embrace Direct-To-Fan Models As Creator Economy Matures
June 19, 2025A report released by Epidemic Sound reveals that 95% of full-time and part-time creators are engaging...
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Platform
Pinterest Launches First Co-Branded Product With Chamberlain Coffee
June 19, 2025Pinterest has partnered with Chamberlain Coffee on a limited-edition Sea Salt Toffee Flavoured Blend, available in...
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Brand
REFY Beauty Taps Vagabond Digital For Global Marketing Push As Both Manchester Brands Eye International Growth
June 19, 2025REFY Beauty has appointed Vagabond Digital as its performance marketing partner to support global expansion plans....
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Technology
Fanfix Hits $170M Creator Payout Milestone As Platform Reaches 15M Active Users
June 18, 2025Creator monetization platform Fanfix has surpassed $170 million in creator payouts. The platform, which focuses on...
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Technology
gen.video Acquires Lionize To Bolster Creator-Commerce Flywheel
June 18, 2025Video-powered commerce and influencer marketing gen.video has acquired Lionize, an AI-driven influencer recruitment platform. The acquisition...
