Strategy

Manifest Financial Expands AI-Powered Brand Partnership Tools With Nucreator Acquisition

Manifest Financial has acquired Nucreator, an AI-powered brand partnership platform, to expand its financial services for...

Agency

Hypetap Expands UK Presence With Two Senior Leadership Appointments

Influencer marketing agency Hypetap has appointed two senior executives to newly-created roles in its London office,...

Platform

Kick, OTK Partner With Texas Ranchers For Creator Pickleball Tournament In Austin

Live streaming platform Kick has partnered with creator network OTK and the Texas Ranchers Major League...

Platform

TikTok, Southbank Centre Launch ‘Crescendo’ Program To Boost Classical Music Creators

Charity Southbank Centre and TikTok announced the launch of Crescendo, a new accelerator program aimed at...

Technology

Twin Galaxies Launches Creator Competition Committee Backed By Logitech G Partnership

Twin Galaxies has announced the formation of its Creator Competition Committee, bringing together eight gaming influencers...

Technology

Tech Media Veterans Launch HERA, UK’s First Female-Focused Video Podcast Network

Three former executives from Google, YouTube, and BBC launch HERA, the UK's first female-founded video podcast...

Agency

College Dropout Builds Clipping Agency Driving Billions Of Views For Brands, Musicians

In February, as a freshman marketing student at the University of Kansas, Evan Stanfield found himself...

Platform

Twitch’s Bet On Democratizing Creator Monetization

Twitch is eliminating the traditional barriers to creator income with a new strategy that makes monetization...

Platform

TikTok Debuts Travel-Specific Ad Format To Connect Brands With In-Market Travelers

TikTok has rolled out Travel Ads, a catalog-based advertising solution that uses artificial intelligence to connect...

Agency

Linqia Launches Creator-Led Retail Media Offering

Linqia is launching a creator-led retail media offering designed to integrate influencer content directly into retail...

Commentary

Podcast Network Noiser Taps Dame Julie Andrews To Narrate ‘Pride And Prejudice’ Series

UK podcast network Noiser is launching a 25-episode audio adaptation of Jane Austen's "Pride and Prejudice"...

Agency

Nike’s Former Chief Marketer Partners With Whalar Group On Athlete Branding Program

The Business of Creativity, a Whalar Group company, has launched a seven-week course designed to help...

Technology

Creator Content Value Beyond Social Media: Inside Linqia’s Resonate Studio

Brands partner with influencers for two distinct, but equally valuable reasons: audience reach and authentic content....

Commentary

Creator Economy Calendar November 2025 – Industry Convenes Globally As Fall Summit Season Takes Shape

The global creator economy continues to expand with several major industry events scheduled for November 2025,...

Technology

Glystn Unveils New AI Chat To Give Marketers Faster, Deeper Insights Into TikTok, Social Trends

Glystn, a next-generation social intelligence platform founded in 2021, has unveiled what co-founder and CEO Ethan...

Agency

Boutique Firm The Void Bets On Personal Touch To Reset Creator-Brand Partnerships

Melbourne-based talent management firm The Void operates on a simple premise: creators need personalized management that...

Influencer

From TV To Social Media, Melissa Myers Finds Her Voice In Storytelling And Survival

In the quiet suburbs of Surrey, just outside the bustling streets of London, Melissa Myers, also...

Technology

Chirp: Reimagining Creator Monetization Without Subscription Fees

Founded in December 2024 and fully launched in July 2025, Chirp connects creators with brand revenue...

Technology

How NILENT’s Gamified Platform Is Providing NIL Education For Gen Z Athletes

NILENT (NIL Enterprise Solutions), founded in late 2021, offers a digital gamified education platform specifically designed...

Agency

From Bankruptcy’s Brink To Influencer Powerhouse: Inside Cure Media’s Rise In Northern Europe

What happens when your flagship product fails spectacularly and leaves you $120 away from bankruptcy? For...