Talent Collectives

TikTok Food Critic Keith Lee Signs With UTA

Keith Lee, the TikTok food critic known for his influential restaurant reviews, has signed with UTA...

Technology

PodRoll Debuts Video Promos In Apple Podcasts

PodRoll, the cross-promotion marketplace for podcasting, has launched Video Promos in Apple Podcasts, expanding its Dynamic...

Agency

How Brand Curators Blends PR And Talent Management To Bolster Creator Representation

Brand Curators, founded in 2020 in New York, represents a new type of creator representation that...

Commentary

Creator Marketing Enters ‘Era Of Efficacy’ As Budgets Surge 171% Y-o-Y, per CreatorIQ Report

A new industry report from CreatorIQ reveals that creator marketing investments have increased by 171% year-over-year,...

Commentary

Creator Economy Hiring Slows In Q3, Talent Management Roles Rise Amid Broad Cutbacks

Creator economy job listings fell for a second consecutive quarter, declining 3.0% quarter-over-quarter and showing a...

Strategy

Moose Toys Puts Social Media At The Center Of Experiential Push With Gui Gui Launch

Moose Toys flipped traditional experiential marketing logic with their Gui Gui product launch. Instead of designing...

Brand

Travel Publisher Matador Tests Month-Long Creator House To Woo Tourism Boards

Ross Borden, co-founder and CEO of Matador Network, believes that the future of travel marketing lies...

Strategy

Inside Behr Paint’s Influencer Strategy: The ‘Color Of The Year’ Launch

Behr Paint Company shifted its annual “Color of the Year” announcement from a traditional press event...

Technology

BrandMe’s Tech-Driven Approach To Influencer Marketing Gains Traction Across Latin America And Beyond

BrandMe bridges two key roles in the influencer marketing industry: that of a technology provider and...

Strategy

From Influencers To Solopreneurs: Menlo Ventures Bets On The Next Phase Of The Creator Economy

Amy Wu Martin, Partner at Menlo Ventures, is championing a reconceptualization of the creator economy that...

Commentary

Trust Gap Widens Between Brands And Social Media Users, Brandwatch Report Finds

An analysis of more than 910 million online mentions reveals a growing divide between consumers and...

Influencer

Deddeh Howard: The Medical Student Who Became A Voice For Diversity Through Her Content

While some people spend years trying to find their career path, Deddeh Howard's medical colleagues at...

Influencer

Natasha Thasan On Reaching Creative Freedom Through Playing With Saris 

Natasha Thasan spent years in financial technology, writing code while secretly playing with saris, traditional South...

Influencer

From Sergeant To Social Media Dad: Terry Lashley On Trading Military Orders For Parenting Content

Terry Lashley’s meticulously arranged entryway in his condo represents more than just his penchant for organization....

Platform

DoorDash Launches Creator Program For Short-Form Videos, Enhances App With AI Features

DoorDash introduces a creator program that compensates users for short-form videos posted on its app. The...

Platform

Meta Launches New Creator-Fan Connection Tools On Facebook

Meta introduces new features aimed at strengthening creator-fan relationships on Facebook. The first is fan challenges,...

Technology

Raptive Launches Framework To Shield Creators From AI Scraping

Creator media company Raptive has introduced a "Terms of Content Use" framework designed to protect its...

Strategy

Castmagic Acquires Flowsend To Enhance AI Content Creation Tools

Castmagic, an AI-powered content operating system for media companies, has acquired Flowsend, a specialized AI workflow...

Influencer

iShowSpeed Draws Crowds Of Hundreds In Hollywood On Final Day Of U.S. Tour

YouTube streamer iShowSpeed concluded his "Speed Does America Tour" with a high-profile appearance in Hollywood, drawing...

Strategy

AnyMind Group Partners With SOON ENT To Expand Korean Creator Reach Across Asia

AnyMind Group, a Business Platform as a Service (BPaaS) company, has formed a strategic partnership with...