Brand

From Superfans To Influencers: How Supercell Built A 300K Creator Army

Mobile game developer Supercell reports expanding its creator program from 1,200 to nearly 300,000 participants, according...

Commentary

White House Holds ‘Influencer Briefings’ For Predominantly Pro-Trump Content Creators

The White House has launched a series of dedicated "influencer briefings," expanding beyond traditional press corps...

Commentary

B2B Influencer Marketing Matures As Key Strategy In 2025, Report Finds

B2B influencer marketing has evolved from an experimental tactic to an essential strategy, with growth in...

Platform

TikTok Unveils New Brand Solutions To Capitalize On Cultural Moments At NewFronts 2025

TikTok announced expanded advertising opportunities and partnerships at this year's IAB NewFronts presentation, emphasizing the platform's...

Platform

TikTok Invests €1 Billion In New Data Center In Finland To Enhance European Data Security

TikTok announced a €1 billion investment to establish its first data center in Finland, marking a...

Technology

Amazing Wave: Helping E-Commerce Businesses Implement Practical AI Solutions

Amazing Wave, an AI consultancy founded in 2023, is helping transform e-commerce teams by training them...

Technology

Streamfog Solution: Turn Brand Integrations Into Interactive AR Experiences For Better ROI

Streamfog transforms brand integrations into visual entertainment through augmented reality effects that appear directly in livestreams...

Platform

Judge’s Ruling Against Apple’s App Store Fees Hailed As Victory For Creator Economy

A federal judge ruled that Apple violated a 2021 injunction in its ongoing legal battle with...

Commentary

Study Examines How Social Media Platforms Shape Influencer Marketing Success

A new study reveals that the technological features of social media platforms play a crucial role...

Commentary

Cre8tive Con 2026: Chicago Summit To Empower Creator Entrepreneurs With New Leadership Team

Image credit: Cre8tive Cre8tive has announced that a new leadership team is preparing to host Cre8tive...

Commentary

South Africa To Regulate Financial Influencers As Financial Advice On Social Media Faces Scrutiny

South Africa’s Financial Sector Conduct Authority (FSCA) is preparing to regulate social media financial influencers like...

Platform

YouTube CEO Announces $100M Investment at WAVES 2025 Summit, Hails India as ‘Creator Nation’

YouTube CEO Neal Mohan announced a $100 million investment in India's creator ecosystem over the next...

Influencer

College Athletes’ Social Media Gold Rush: Partnership Turns Student-Athletes Into Influencers

The University of North Carolina (UNC) partnered with Article 41, a firm founded by UNC alumna...

Commentary

Study Says Gen Z Consumers Are Social-First, ‘Always On’

The "Gen Z Culture Decoded" report, done by Toluna and released in March 2025 after surveying...

Influencer

Streamer-Rapper DDG Scores #1 Album With Fan-Created ‘blame the chat’

Michigan rapper and former YouTuber DDG achieved his first number-one album with "blame the chat," a...

Commentary

‘The Joe Rogan Experience’ Maintains #1 Position In Edison Research’s Q1 2025 Podcast Rankings

Edison Research reports that "The Joe Rogan Experience" remains the top podcast in the United States...

Commentary

LinkedIn Emerges As Vital Platform For B2B Influencer Marketing, Report Shows

A comprehensive analysis by The Influencer Marketing Factory reveals LinkedIn's transformation from a resume repository to...

Platform

Trump Says He’d Give TikTok Another Extension If June Deadline Passes Without Buyer

U.S. President Donald Trump states he would offer TikTok another extension should the social media platform...

Commentary

India’s Creator Economy Set To Exceed $100 Billion By 2030

India's creator economy is on track to generate more than $100 billion in revenue by 2030,...

Platform

Instagram’s Edits App Brings AI-Powered Cutouts To Mobile Videos 

Instagram's new standalone video creation app, "Edits," features Cutouts, an AI-powered tool that enables precise object...