Technology

Listening To The Future: Agorapulse’s Acquisition Of Mention Explained

French-based Agorapulse has recently acquired social listening platform Mention to connect social media management with social...

Platform

The Bridge Between Hollywood And The Creator Economy: Inside Tubi’s New Creator Program

Tubi is paving a new way for digital creators to enter mainstream entertainment while maintaining their...

Agency

Sounds Profitable: Elevating The Business Of Podcasting Through Education And Community

Bryan Barletta turned an unexpected career setback into an opportunity to bolster knowledge sharing in the...

Platform

Bigo Live Expands To Latin America With First Creator Event In Mexico City

Bigo Live, the social livestreaming platform with over 500 million users across more than 150 countries,...

Influencer

REEZN: Chad Franke Taps Into His Personal Story To Create A Brand With Purpose

"REEZN isn't just a clothing brand—it's a movement,” states Chad Franke, founder of the emerging apparel...

Platform

Instagram Is Testing New Auto Scroll Feature For Posts

Instagram has begun rolling out an “Auto Scroll” feature to select users, allowing content to automatically...

Influencer

Influencer-Founded Fragrance Brand Phlur Acquired By TSG Consumer Partners

Private equity firm TSG Consumer Partners has signed a definitive agreement to acquire fragrance brand Phlur....

Influencer

What’s Behind iShowSpeed’s Mini-Hiatus From Live Streaming?

Popular livestreamer iShowSpeed announced a two-week break from content creation following an intensive European tour that...

Technology

Innovid And LinkedIn Team Up For Smart TV Advertising

Innovid has expanded its integration with LinkedIn to support Connected TV (CTV) ads, allowing marketers to...

Commentary

Top 5 Factors Driving B2B Video Engagement On LinkedIn

LinkedIn Creative Labs’ analysis of over 13,000 video ads and 550,000 video frames has identified the...

Platform

Meta Rolls Out Improved Analytics For Threads Creators

Meta has rolled out enhanced analytics tools for Threads creators, offering deeper insights into content performance...

Commentary

Social Media Giants Target Connected TV As Boundaries Blur

In June, The Information reported that both TikTok and Instagram were creating TV apps to extend...

Brand

Victoria’s Secret Taps Influencer Agency HelloFranses! To Lead UGC Strategy For Summer Campaign

Victoria's Secret has appointed newly launched influencer agency HelloFranses! to spearhead user-generated content (UGC) strategy for...

Agency

2btube: Platform Services And Financial Tools For Spanish-Speaking Creators

The Spanish-speaking digital content market represents 600 million potential viewers across multiple countries, yet when 2btube...

Influencer

Why Destene And Brandon Chose Content Creation Over Corporate Offices

Destene Sudduth used to stare at spreadsheets in human resources while her husband Brandon analyzed financial...

Platform

Study: Snapchat Boosts ROAS 7.5% For E-Commerce Brands While Rival Platforms Decline

A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad...

Influencer

Dismantling The Playbook: How Sophie Jamison Is Challenging Influencer Marketing’s Broken System

Sophie Jamison doesn't mince words when assessing the state of influencer marketing today: "The vast majority...

Technology

Linqia Expands AI Toolset To Accelerate Influencer Marketing Campaigns

Full-service influencer marketing platform Linqia is introducing Brief AI and Conversation Analytics as part of an...

Commentary

AI Translation for Creators: Why the Human Element Still Rules (and How to Future-Proof Your Workflow)

As someone who's built a career on language, systems, and productivity, I went to VidCon expecting...

Brand

JanSport’s ‘Cringe’ Comedy TikTok Strategy Drives Record Back-To-School Sales

JanSport’s unconventional approach to back-to-school marketing continues to pay dividends as the brand reports noteworthy performance...