Latest News
-
Brand
Onfolio Launches Revenue-Share Partnership Program To Scale Creator Businesses
July 21, 2025Onfolio Holdings Inc. has introduced a new partnership program designed to accelerate growth for digital content...
-
Platform
Roblox Launches IP Licensing Platform Connecting Creators With Major Entertainment Brands
July 21, 2025Roblox has introduced a new licensing platform that streamlines how intellectual property (IP) holders can partner...
-
Platform
Blackstone Exits TikTok U.S. Consortium Bid As Deal Uncertainty Grows
July 21, 2025Private equity firm Blackstone has withdrawn from the consortium seeking to invest in TikTok's U.S. operations,...
-
Brand
Innocent Drinks Taps Marketing Agency PrettyGreen To Spearhead Gen Z-Focused Influencer Strategy
July 21, 2025Innocent Drinks appointed PR and marketing agency PrettyGreen to deliver influencer campaigns on a project basis,...
-
Platform
Twitch Begins Testing Vertical Video Format To Compete With TikTok, Instagram Reels
July 21, 2025Twitch, the Amazon-owned livestreaming service, is testing vertical video streams with a select group of creators...
-
Commentary
YouTube Shorts Algorithm Shows Significant Bias Toward Entertainment Content, New Study Finds
July 21, 2025YouTube Shorts’ recommendation algorithm consistently shifts viewers away from politically sensitive content toward entertainment videos, according...
-
Brand
Logitech G Launches #Creators4BIPOC Initiative With Masterclasses, Tournaments, And Creator Support Programs
July 21, 2025Logitech G kicked off its sixth annual #Creators4BIPOC movement this July, introducing a program designed to...
-
Technology
From Concept To Creation: How FLORA Streamlines Ideation For Creative Professionals
July 21, 2025Weber Wong was evaluating startup investments at Menlo Ventures when he discovered something unexpected: the gap...
-
Agency
12,000 Sq Ft, 16 Studios, Crocs & Chemical Guys: Inside Outlandish’s TikTok Shop Live Streaming Empire
July 21, 2025William August spent a decade witnessing firsthand how social commerce developed in China before most Western...
-
Influencer
AI Influencer ‘Mia Zelu’ Goes Viral With Fake Wimbledon Coverage
July 18, 2025An AI-generated influencer named Mia Zelu has gained significant attention for posting content from Wimbledon, accumulating...
-
Platform
YouTube To Have Inaugural Major Presence At MIPCOM CANNES 2025
July 18, 2025MIPCOM CANNES announced that YouTube will have its inaugural major presence at the forthcoming 41st edition...
-
Platform
LTK Reinforces C-Suite To Drive $5B Creator Commerce Platform Forward
July 18, 2025Creator commerce platform LTK has announced two C-suite appointments as the company celebrates its 14th anniversary....
-
Platform
Substack Raises $100M, Valuation Soars Past $1.1B Amid Creator Economy Boom
July 18, 2025Substack has secured $100 million in Series C funding, which has pushed its valuation beyond $1.1...
-
Platform
TikTok To Spotlight Music Creators With New ‘Songwriter Features’
July 18, 2025TikTok has announced the beta launch of “Songwriter Features,” a suite of tools designed to highlight...
-
Agency
Ex-Yoola CEO Eyal Baumel Launches Flywheel To Build Creator Franchises Beyond Social Media
July 18, 2025Eyal Baumel, former CEO of global YouTube network Yoola, has launched Flywheel, a venture focused on...
-
Agency
Audioboom Acquires Adelicious To Form UK’s ‘Largest Homegrown Podcast Network’
July 18, 2025Audioboom Group Plc has entered into a binding agreement to acquire Adelicious Ltd, an award-winning British...
-
Technology
ChannelCrawler: Filling The YouTube-Shaped Gap In Creator Discovery
July 18, 2025When it comes to creator discovery, the influencer marketing industry has primarily focused on Instagram and...
-
Technology
How VwD’s AI Platform Makes Creator Partnerships Safe For Brands
July 18, 2025VwD has built an AI platform that makes creator vetting faster, more thorough, and more reliable....
-
Agency
Why Blogapalooza Tapped Into The Power Of Community To Build Its Creator Network In The Philippines
July 18, 2025Blogapalooza has established a network of over 50,000 content creators across the Philippines by prioritizing relationships...
-
Commentary
FlightStory’s Leon Farrell On Building Creator-Led Ventures
July 18, 2025Nearly four months into his role as Director of Ventures at FlightStory, the company behind Steven...
