Meta announced stronger measures against unoriginal content on Facebook, following YouTube’s similar enforcement update scheduled for July 15. The initiative aims to protect original creators and improve content quality on the platform.

Meta’s announcement introduces enhanced penalties for accounts repeatedly sharing unoriginal content without proper attribution. Accounts found improperly reusing videos, photos, or text posts from other creators will face reduced distribution across all their content and temporary suspension from monetization programs on Facebook, a platform which is used by 86% of Americans, according to recent research from PartnerCentric.

The company also plans to reduce distribution of duplicate videos detected by its systems, ensuring original creators receive deserved visibility. Meta is testing features to add links on duplicate videos directing viewers to the original content, improving attribution to genuine creators.

“Unoriginal content reuses or repurposes another creator’s content repeatedly without crediting them, taking advantage of their creativity and hard work,” Meta stated in its announcement. The company clarified that resharing content with commentary or joining trends with unique perspectives remains acceptable.

Industry-Wide Push

Meta’s initiative follows YouTube’s July 15 enforcement update, which rebrands “repetitious content” as “inauthentic content” to better target mass-produced videos lacking originality. Both platforms are strengthening technological measures to identify content violating their authenticity guidelines.

These enforcement updates come as research from Wondercraft shows over 80% of content creators now use AI tools in their creative process, with nearly 40% utilizing AI throughout their entire workflow. Video has emerged as the dominant medium, with 52.5% of creators focusing on it as their primary content format.

Best Practices for Creators

Meta provided guidelines for creators to maximize their content’s potential on Facebook:

• Post original content filmed or created by the creator
• Make meaningful enhancements to approved content through creative editing, voiceover, or commentary
• Focus on authentic storytelling that resonates with viewers
• Avoid visible third-party watermarks and recycled content
• Use high-quality, relevant captions with minimal capital letters and no more than five hashtags

The company will implement these changes gradually over the coming months to ensure a smooth transition for creators.

New Insights Tools

Meta launched post-level insights in the Professional Dashboard to help creators understand distribution issues. Creators can now check if they risk content recommendation or monetization penalties through the Support home screen, accessible from their Page’s or professional profile’s main menu.

“Facebook aims to be a place where original content thrives, and creators are rewarded for their hard work and creativity,” Meta stated.

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