A new report released by Wondercraft and supported by VEED, Luma AI, and ElevenLabs reveals that artificial intelligence has transformed from an optional enhancement to a fundamental component in content creation workflows across industries.
The research indicates that over 80% of respondents now incorporate AI in some aspect of their creative process, with nearly 40% utilizing it throughout their entire workflow from ideation to delivery. This integration is even more pronounced among professionals creating content for public consumption via social media and external channels.
Video has emerged as the dominant medium, with 52.5% of creators focusing on it as their primary content format. Among these video-first creators, approximately one in four report using AI across their entire production process, from scriptwriting and narration to post-processing.
Image source: Wondercraft
Industry-Specific Implementation
The report identifies distinct adoption patterns across professional sectors:
HR and Learning & Development teams show universal AI adoption, with every respondent reporting some level of integration. Most (55.6%) use AI tools for specific parts of content creation such as drafting and repurposing, while 33.3% employ AI throughout their entire process.
Educational professionals demonstrate similarly high adoption rates, with over 90% utilizing AI either partially or fully. These users frequently leverage tools to convert slides into narrated videos, create subtitled content from lecture notes, and enhance accessibility for diverse learners.
Marketing and advertising professionals show particularly high engagement, with 85% currently using AI tools and more than 40% incorporating them throughout their workflow. These teams typically maintain a diverse toolkit, utilizing 3-5 different AI platforms per campaign to rapidly test and iterate creative variations.
Image source: Wondercraft
Demographic and Regional Variations
Contrary to expectations, younger creators show more measured adoption. Only 41.8% of creators under 25 use AI throughout their workflow— lower than older age groups. The researchers suggest this may reflect early-career experimentation, budget constraints, or lack of institutional training.
Gender differences appear minimal in overall adoption rates, though patterns of use differ. Women (39.6%) are slightly more likely than men (37.3%) to fully integrate AI into their workflows, while men report greater experimentation across tools and formats.
Regional analysis reveals that U.S.-based creators show higher rates of full AI integration (43.7%), while European counterparts demonstrate stronger partial adoption (over 50%), possibly reflecting different regulatory environments and market approaches.
The AI Stack Emerges
The report highlights a shift toward modular, multi-platform approaches. Most professionals now regularly utilize at least three AI tools, constructing specialized stacks tailored to their specific needs.
Chat interfaces remain the most widely used format (37.6%), with ChatGPT and Claude leading adoption. Audio and image generation tools follow at 21% each, with video tools slightly behind at 19.7%. This ecosystem approach reflects a transition from monolithic software to specialized services working in concert.
Benefits and Barriers
When asked about AI’s primary value, respondents identified time savings (23.8%) as the leading benefit, followed by format conversion capabilities (19%) and creative ideation support (18.8%). Cost reduction, while significant at 9.2%, ranked notably lower than efficiency and creative advantages.
Concerns center primarily around pricing models (20.1%), followed by customization limitations (16.3%), quality control issues (15.9%), and ethical or legal considerations (13%). These findings suggest that while AI has become essential, significant friction points remain unresolved.
Image source: Wondercraft
Forward Outlook
The research indicates that future AI development in content creation will prioritize multimodal capabilities, workflow integration, and team collaboration features. Internal-facing functions like HR and learning development increasingly seek platforms offering editability, review workflows, and compliance frameworks, while marketing teams prioritize speed and iteration capabilities.
The report concludes that AI is transitioning from an optional enhancement to the default starting point for content creation across industries, with success increasingly dependent on tools that enhance creativity while reducing friction and respecting user voice.
The full “AI in Content Creation 2025” report is available here.
Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.
A new report released by Wondercraft and supported by VEED, Luma AI, and ElevenLabs reveals that artificial intelligence has transformed from an optional enhancement to a fundamental component in content creation workflows across industries.
The research indicates that over 80% of respondents now incorporate AI in some aspect of their creative process, with nearly 40% utilizing it throughout their entire workflow from ideation to delivery. This integration is even more pronounced among professionals creating content for public consumption via social media and external channels.
Video has emerged as the dominant medium, with 52.5% of creators focusing on it as their primary content format. Among these video-first creators, approximately one in four report using AI across their entire production process, from scriptwriting and narration to post-processing.
Image source: Wondercraft
Industry-Specific Implementation
The report identifies distinct adoption patterns across professional sectors:
HR and Learning & Development teams show universal AI adoption, with every respondent reporting some level of integration. Most (55.6%) use AI tools for specific parts of content creation such as drafting and repurposing, while 33.3% employ AI throughout their entire process.
Educational professionals demonstrate similarly high adoption rates, with over 90% utilizing AI either partially or fully. These users frequently leverage tools to convert slides into narrated videos, create subtitled content from lecture notes, and enhance accessibility for diverse learners.
Marketing and advertising professionals show particularly high engagement, with 85% currently using AI tools and more than 40% incorporating them throughout their workflow. These teams typically maintain a diverse toolkit, utilizing 3-5 different AI platforms per campaign to rapidly test and iterate creative variations.
Image source: Wondercraft
Demographic and Regional Variations
Contrary to expectations, younger creators show more measured adoption. Only 41.8% of creators under 25 use AI throughout their workflow— lower than older age groups. The researchers suggest this may reflect early-career experimentation, budget constraints, or lack of institutional training.
Gender differences appear minimal in overall adoption rates, though patterns of use differ. Women (39.6%) are slightly more likely than men (37.3%) to fully integrate AI into their workflows, while men report greater experimentation across tools and formats.
Regional analysis reveals that U.S.-based creators show higher rates of full AI integration (43.7%), while European counterparts demonstrate stronger partial adoption (over 50%), possibly reflecting different regulatory environments and market approaches.
The AI Stack Emerges
The report highlights a shift toward modular, multi-platform approaches. Most professionals now regularly utilize at least three AI tools, constructing specialized stacks tailored to their specific needs.
Chat interfaces remain the most widely used format (37.6%), with ChatGPT and Claude leading adoption. Audio and image generation tools follow at 21% each, with video tools slightly behind at 19.7%. This ecosystem approach reflects a transition from monolithic software to specialized services working in concert.
Benefits and Barriers
When asked about AI’s primary value, respondents identified time savings (23.8%) as the leading benefit, followed by format conversion capabilities (19%) and creative ideation support (18.8%). Cost reduction, while significant at 9.2%, ranked notably lower than efficiency and creative advantages.
Concerns center primarily around pricing models (20.1%), followed by customization limitations (16.3%), quality control issues (15.9%), and ethical or legal considerations (13%). These findings suggest that while AI has become essential, significant friction points remain unresolved.
Image source: Wondercraft
Forward Outlook
The research indicates that future AI development in content creation will prioritize multimodal capabilities, workflow integration, and team collaboration features. Internal-facing functions like HR and learning development increasingly seek platforms offering editability, review workflows, and compliance frameworks, while marketing teams prioritize speed and iteration capabilities.
The report concludes that AI is transitioning from an optional enhancement to the default starting point for content creation across industries, with success increasingly dependent on tools that enhance creativity while reducing friction and respecting user voice.
The full “AI in Content Creation 2025” report is available here.