Content creator Jimmy “MrBeast” Donaldson participated in the viral "hood MrBeast" trend, generating his highest engagement metrics on TikTok to date, per Dexerto. 

The video features Donaldson initially refusing to join the trend before transitioning to scenes of him in a private jet and various settings, embracing the aesthetic circulated on the platform throughout April and May.

The trend involves creators mimicking the YouTuber's appearance while adding gold chains, flatbill hats, and displaying cash stacks. Donaldson added his own twist with the caption "You can call me MrLean now."

Market Response

The content has accumulated over 233 million views, 23.3 million likes, and 289,000 comments for Donaldson's TikTok portfolio. The creator acknowledged the success on X, noting: "People on TikTok asked me to be more hood, so I did, and it became my most liked video ever."

Following the initial traction, Donaldson expanded the concept by collaborating with Twitch streamer Kai Cenat to create a second set of themed photos. Audience responses suggest potential partnerships, with fans specifically requesting iShowSpeed, with whom Donaldson previously collaborated on a haunted house production.