Founded in December 2024 and fully launched in July 2025, Chirp connects creators with brand revenue while eliminating subscription fees. The U.S.-based platform specifically targets mid-tier creators who have developed an audience, but lack the management teams and brand relationships of top-tier influencers.

“Our solution helps creators start monetizing without being overwhelmed,” explains Cornell S. McGee III, Chirp’s Chief Marketing Officer. “As you gain traction, we’ll do the heavy lifting so you can move at your own pace.”

Cornell, who brings extensive experience from roles at WarnerMedia, LendingTree, and Nutrisystem, reveals that the team at Chirp questioned why creators were paying to use platforms that weren’t actively helping them grow or monetize their content.

“When we looked at the market, everyone was charging just to be on these platforms,” Cornell says. “We asked: Are they promoting creators? Helping them advertise? Teaching them to monetize? They weren’t.”

This insight led the Chirp team to develop a platform that serves as more than just a collection of links. It aims to be a monetization destination where creators can connect with brands and generate income without paying subscription fees.

“The link in bio is just the gateway,” Cornell says. “It pays you instead of you paying us. And then we expand that into: this is how you make money as a creator.”

The Technology Behind Chirp

Chirp’s approach centers on an AI-driven system that suggests relevant brand connections for creators. The system analyzes content patterns across creator categories to identify potential matches between audiences and advertisers.

Cornell points to influencer and musician Peet Montzingo’s Chirp page as an example, where AI has suggested brands like Amazon and Walmart based on content analysis. “What’s being built is how we talk about it,” Cornell explains when describing his dual role overseeing product and marketing at Chirp.

“We’re using AI tools to speed up connecting brands and creators,” Cornell explains. “The AI looks beyond one person’s content. It learns from other creators in similar categories, sees what products those audiences engage with, and suggests brand connections.”

This technology aims to reduce the effort creators need to invest in finding monetization opportunities. “Don’t do the heavy lifting,” Cornell advises creators. “Focus on building content and we’ll help you monetize it.”

A Multi-Directional Marketplace

Chirp functions as what Cornell describes as a “multi-directional marketplace” serving three key stakeholders: creators, brands, and followers.

For creators, the platform removes financial barriers to entry while developing additional monetization avenues. According to Cornell, Chirp is working on features that would eventually allow creators to “put things behind a paywall” for unique content and “sell products” directly through the platform.

“We get feedback directly from creators and they’re responsive,” Cornell notes. “If they’re telling us how to make it better or asking questions, that shows a gap between what we believe and their experience.”

The brand side of the equation is equally important in Chirp’s ecosystem. Traditional advertising channels are experiencing diminishing returns, with Cornell observing that “costs are going up and returns are going down in traditional media.” Chirp offers brands a solution through access to engaged audiences.

Cornell describes a specific collaboration with Nike that demonstrated the concept’s potential. “We did a co-brand with Nike and one of our creators. It was the first one,” Cornell explains. “Nike said, ‘This is really smart.’” This project helped Chirp develop educational materials about their approach that could be shared with other potential brand partners.

The third component – followers – benefits from a streamlined experience. “We have to make sure the presentation layer for followers is engaging and delivers value,” Cornell says.

From Launch to Future Vision

Following its December 2024 soft launch and 2025 official rollout, Chirp is now focusing on measuring and improving engagement metrics. The platform tracks what Cornell calls “engagement first: learning, listening, then engaging.”

“Every quarter we reset,” he says. “What did we launch? How valuable was it? What did the creators say? What did brands say? How did followers respond?”

Looking ahead, Cornell identifies diversification as a key focus for Chirp’s roadmap. “The priority is diversifying product offerings,” he says. “Expanding ways for creators to monetize.”

This expansion aligns with Cornell’s vision for Chirp’s role in the creator economy: “Mid-tier and micro-influencers need a path, and we’ll be the hub. They can pick the brands they want, and we’ll do everything else.”

Opening New Paths in the Creator Economy

What drives Cornell and the Chirp team is a belief in the potential of the creator economy. “What excites me is seeing this industry in its infancy, with so much room to grow,” he reflects. “It’s massive and growing fast.”

This growth represents more than just a business opportunity; it’s about economic empowerment. “Traditional ways of making money and supporting a family are disappearing,” Cornell observes. “You don’t need a degree.”

For Cornell, whose career spans the entertainment, financial services, and health sectors, Chirp represents an opportunity to help creators. “This migration into the creator economy and the challenges of the next tier – that gap still hasn’t been solved,” he says.

As Chirp continues developing its platform and partnerships, Cornell remains focused on one core mission: “Chirp will be the new marketplace for creating and growing value for all creators, from the smallest to the top.”

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