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Technology
Streamlabs Eliminates Fees With New Sponsorship Platform For Creators, Brands
July 1, 2025Logitech G-owned live streaming software platform Streamlabs introduces “Streamlabs Sponsorships,” a new platform that connects content...
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Platform
X To Implement Size-Based Ad Pricing Structure
July 1, 2025X plans to introduce a new advertising pricing structure that will charge marketers based on the...
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Platform
Instagram Rolls Out Audio Previews For Spotify Shares
July 1, 2025Meta's Instagram has introduced a significant update to its music sharing capabilities. Users can now listen...
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Technology
Audience Monetize Launches Creator Economy Map
July 1, 2025Audience Monetize has released the “Creator Economy Map,” a visual framework illustrating how the entire creator...
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Commentary
Italy’s Influencer Marketing Sector Projected To Reach $540M In 2025, $2.38B By 2034, Research Shows
July 1, 2025Italy's influencer marketing sector, valued at $459.64 million in 2024, is expected to reach $540.75 million...
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Commentary
Tarte Cosmetics Leads TikTok Shop Beauty Sales For May 2025
July 1, 2025Beauty brands continue to leverage TikTok Shop as a major sales channel, with Tarte Cosmetics maintaining...
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Agency
Inside The Node’s Transparency First Approach To Influencer Marketing
July 1, 2025The Node has established itself in influencer marketing by tackling the 60% commission rates and lack...
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Agency
Quantity vs. Quality – 18-Year-Old Fabio Soprano Explains the Decision That Led To An Up-And-Coming Agency In The Luxury Influencer Marketing Industry
July 1, 2025The race for influencer marketing success has created a blind spot in luxury fashion marketing. While...
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Commentary
Reserve These Dates for Not-to-be-Missed Creator Economy Events in August
June 30, 2025Scale up your creator economy initiatives by attending industry-focused events this August. Connect with the right...
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Influencer
Aprilynne Alter Reveals How To Make A Killer YouTube Intro
June 30, 2025Aprilynne Alter's workshop on YouTube intros packed the room beyond capacity at the Friday session at...
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Commentary
Will Creator-Driven Buzz Outperform Traditional Advertising? — Influencers And Experts Share Thoughts
June 30, 2025According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing traditional...
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Technology
Slipstream Partners With WexWorks To Expand Licensing Of Viral Hit ‘Funny Song’ Beyond Social Media
June 30, 2025Slipstream Music has announced a partnership with WexWorks Media to commercialize "Funny Song," a viral hit...
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Commentary
Creator Economy Jobs Contract 25% Y-o-Y As Support Roles Decline
June 30, 2025The creator economy job market is contracting while experiencing significant shifts in hiring patterns, according to...
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Commentary
Report: Short-Form Content Dominates As Cross-Category Collaborations Drive Engagement
June 30, 2025New research from social video intelligence firm Tubular Labs highlights major trends shaping the creator economy...
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Influencer
MrBeast Removes AI Thumbnail Tool Following Creator Backlash
June 30, 2025YouTube's most-subscribed creator MrBeast has removed an artificial intelligence thumbnail generator from his analytics platform Viewstats...
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Commentary
Over 80% Of Social Shoppers Buy More Electronics Due To Online Ease, Snapchat Study Reveals
June 30, 2025A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become...
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Brand
Avocados From Mexico Taps 51 Influencers For Its Marketing Campaign In Canada
June 30, 2025Avocados From Mexico has concluded its largest Canadian influencer marketing initiative to date, partnering with 51...
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Platform
TikTok Is Testing Feature Similar To Instagram’s ‘Broadcast Channels’ For Creator-Follower Communication
June 30, 2025TikTok is testing "bulletin boards," a new messaging tool that enables creators and brands to share...
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Platform
TikTok Buyer Secured, Identity Known In Two Weeks
June 30, 2025A buyer for TikTok has been secured, with an official announcement expected within two weeks. Speaking...
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Commentary
Wondercraft’s Oskar Serrander On ‘AI Adoption Zeitgeist’ In The Creator Economy
June 30, 2025"We've crossed the threshold where AI is no longer a novelty in content creation," declares Oskar...
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Agency
Beyond ‘Walking Billboards’: How Tano’s AI Is Reviving Authentic Brand Evangelism
June 30, 2025Influencers have become “walking billboards,” according to Will Caplan, co-founder and CEO of AI-powered Tano, cutting...
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Commentary
Apparel, Tech Brands Lead $15M+ NIL Market, Out2Win Reports
June 27, 2025A comprehensive industry report from athlete marketing intelligence platform Out2Win reveals that apparel and tech brands...
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Commentary
Online Beauty Sales Surge As Social Media Eclipses Traditional Beauty Marketing Channels
June 27, 2025Beauty e-commerce sales reached $33.9 billion in 2024, marking a 14% increase from the previous year,...
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Technology
Dotdigital Acquires Social Snowball For $35M, Integrating Influencer Marketing Into Customer Experience Platform
June 27, 2025Dotdigital Group plc has acquired Social Snowball Holdings, a U.S.-based influencer, affiliate, and referral marketing platform,...
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