Logitech G-owned live streaming software platform Streamlabs introduces “Streamlabs Sponsorships,” a new platform that connects content creators with brand sponsorships, allowing streamers to keep 100% of their earnings from initial campaigns, regardless of their follower count or Twitch partner status.

The platform aims to democratize access to sponsorship opportunities previously limited to creators with industry connections or large audiences.

“Sponsorships have become the largest source of income for many creators, yet access to those opportunities is still limited to a small percentage of streamers with industry connections or massive audiences,” said Ashray Urs, Head of Streamlabs, in a press release.

The platform offers guaranteed base pay for initial campaigns, with potential bonus earnings available through conversion actions, such as app downloads or purchases.

Image: App Store Page
Source: Streamlabs

Integrated Dashboard and Tools

The sponsorship platform integrates directly into the Streamlabs Desktop App Store, offering creators a dashboard to:

• Browse and apply to active campaigns
• Access campaign requirements and assets
• Schedule sponsored streams
• Track performance metrics
• Request payouts

To facilitate professional brand integrations, Streamlabs provides widgets, pre-built scenes, and Cloudbot commands designed to make sponsorship execution seamless.

Availability and Future Campaigns

The platform is now live for Twitch streamers, with Streamlabs Ultra members receiving exclusive seven-day early access to new campaigns. Creators can expect opportunities from Logitech G and partners across gaming, tech, and lifestyle categories starting this summer.

For advertisers, the platform provides a more efficient way to connect with relevant creators, ensuring a greater portion of their budget is allocated directly to creator activations. Brands interested in launching campaigns can visit streamlabs.com for additional information.