Influencer

Ready Authenticity Is The Essence: Interview With Nolan Reid 

Nolan is a Saskatchewan-based Canadian creator who found success being his authentic self on camera, sharing...

Influencer

Joseph Debenedictis On The Journey To A Diverse Career In Comedy

Working as a video editor long before TikTok and Instagram existed, Joseph Debenedictis is a comedian...

Commentary

Study Reveals 4 Key Factors That Determine An Influencer’s True Importance

A fresh study published in the International Journal of Electronic Marketing and Retailing sheds light on...

Brand

1 In 5 People Say Social Media Makes Them Unhappy: LG’s On A Mission To Tip The Scales

LG Electronics (LG) has unveiled a new global campaign called “Optimism your feed,” which aims to...

Influencer

Trump’s TikTok Debut Attracts 650,000+ Followers In First 24 Hours, Can He Win Over Gen Z?

Former President Donald Trump has joined TikTok and amassed over 650,000 followers within the first 24...

Commentary

Why Paying Influencers Based On Engagement Quantity Encourages Harmful Collusion, Experts Warn

A new study by researchers at the University of Nottingham, published by the European Centre for...

Brand

Plannin Taps 600+ Influencers To Create Authentic Travel Recs And Earn A 5% Lifetime Commission On Hotel Bookings

Former Priceline executives Andrew Loewen and Randy Schartner have co-founded Plannin, a new global travel booking...

Technology

Slingshot’s Pivot Pays Off: Raises $2.2M To help Creatives Focus On Their Passion

Slingshot, a company that provides operational support for creatives, announced a $2.2 million pre-seed funding round,...

Influencer

Rocci’s 9-Year Creator Journey Started With A Simple Eyebrow Tutorial Video

Roccibel “Rocci” Volpicell’s journey as a beauty content creator demonstrates the importance of authenticity, diversification, and...

Technology

How AsqMe’s New AI-Powered Inbox Helps Creators Answer Fan Questions And Seize Monetization Opportunities

AsqMe, a startup aiming to help online creators better connect with audiences at scale, unveiled a...

Influencer

How Content Creation Provided Purpose For Fashion Influencer Tasha Green

At just 22 years old, Tasha Green is quickly becoming one of the UK's most promising...

Agency

Former Fashion Influencer Chlöe Gibbions’s “Creators Pitch Brands” Model Is Turning Heads

Manchester entrepreneur Chlöe Gibbions is leaving her mark on influencer marketing with her Ours Agency. The...

Influencer

Insights Into The World Of A Product Review Creator With Anya Bumag

“In the competitive landscape of social media, selling online isn’t just about having a product; it’s...

Influencer

Ady For Lead Gen And Business TikTok With Car Dealer Raffi Mouchmouchian

Driven by a desire to become a world-renowned entertainer, Raffi Mouchmouchian kickstarted his creative career by...

Commentary

[REPORT] Creators Demand Respect As Brands Leverage Popular User-Generated Content, Survey Finds

A recent survey by video software company MASV shows a stark divide between creators and brands...

Platform

American Creators Say Brands Aren’t Fleeing TikTok Yet, But 14% See Campaign Shifts, Survey Finds 

A recent survey influencer marketing platform Fohr shared exclusively with WIRED provides insight into how American...

Influencer

Global Snags Hit Podcast Hosted By Marina Purkiss, Jemma Forte

Media & entertainment group Global has acquired the exclusive production and ad sales rights to The...

Technology

Thece’s Miracle-Gro Campaign: A Fresh Approach To Influencer Marketing In Gaming

Thece, a martech startup, has partnered with Miracle-Gro to launch an innovative marketing campaign that challenges...

Brand

This Filmmaker Launched “Airbnb Of Brand Deals” To Let Creators List Dream Projects For Brands To Discover

Actor-director & entrepreneur Wes Elder is aiming to reshape the influencer marketing industry with his new...

Agency

“Leave the Feed”: How Dylan Huey’s New Book Equips Creators To Champion Mental Health, Nurture Authentic Relationships, And Thrive In The Creator Economy

Dylan Huey, a recent USC graduate and founder of the national organization Reach, has launched his...