Agency

How Komodo’s ‘The Journey’ Is Changing Tourism Marketing Through Interactive Creator Content

Six Australian influencers land in Singapore. They compete in daily challenges broadcast directly to TikTok. Millions...

Influencer

‘The O’Neal’s Way’: The Story Behind The Food Creator Taking Over Social Media 

"I never in my wildest dreams would have even thought people would have taken a liking...

Influencer

The Skincare Strategist: Wendy Cung Ly Shares Business School Approach To Creator Economy Success

Five years ago, UC Davis business student Wendy Cung Ly couldn't land a single corporate internship. ...

Platform

Sneak Peek Into The Toolbox Of Meta’s Upcoming ‘Edits’ Video App

Meta is preparing to launch Edits, a new mobile video creation application designed specifically for content...

Commentary

UTA Sports Teams Join Forces With Teamworks Influencer For NIL Initiative

The University of Texas at Arlington has launched the Makin' Bucks Exchange program in partnership with...

Platform

TikTok Ad Spend Expected To Surpass $30B Despite Legal Challenges

TikTok is on track to generate $32 billion in global advertising revenue in 2024, representing a...

Platform

Trump Signals Likely Extension of TikTok Sale-or-Ban Deadline If Acquisition Talks Stall

President Donald Trump indicates he would "probably" extend the April 5 deadline for TikTok's sale if...

Platform

Albania Imposes One-Year Ban On TikTok Following Youth Violence Worries

Albania's government has implemented a 12-month shutdown of TikTok, citing concerns over the platform's role in...

Agency

Dogfluence: An Influencer Marketing Platform Championing Man’s Best Friend

Over half of Americans consider their pet just as important as the humans in their family...

Agency

Linqia Unveils College-Focused Program For Scaling Social Media Campaigns

Linqia, an influencer marketing agency, has launched “Linqia Campus” in partnership with REACH and Home From...

Platform

TikTok’s Irish Arm Faces Potential 300-Employee Layoff

TikTok Technology Limited has notified the Irish government of possible workforce reduction at its Dublin headquarters,...

Brand

SanDisk Released Creator Line Of Storage Products For Photographers, Creatives

SanDisk recently introduced five new storage products targeting professional photographers and content creators, with offerings ranging...

Agency

Joybyte Secures Broader VeSync Mandate, To Spearhead Creator Partnership Strategy For Etekcity

Joybyte has secured VeSync’s nod to be the lead influencer marketing agency for its Etekcity brand,...

Technology

Portal A: Ushering In A Creative Renaissance In Digital Content

The high influx of brand dollars into the creator economy poses a simple yet fundamental question:...

Commentary

College Sports Sponsorships: Women Lead Brand Deal Volume While Men Command Higher Engagement

A new report from athlete marketing intelligence platform Out2Win shows striking shifts in the college basketball...

Influencer

Gianna Christine On Finding Success With High-Volume Content On Snapchat

While many creators focus on highly produced and polished content, Gianna Christine has built a following...

Agency

Lindsey Gamble On Creator Must-Have: A Business Mindset 

When TikTok disappeared for 12 hours during recent regulatory challenges, creators who had built empires on...

Brand

The Science Behind Virality: FlightStory’s Systematic Approach To Creator Success

With over 21 million followers and over one billion streams across platforms, “The Diary of a...

Brand

Brands Balancing Human Connection And AI As Technology Adoption Grows

AI adoption is accelerating across the creator economy, with 91% of brands now incorporating artificial intelligence...

Platform

Meta, TikTok, Snap Question Logic Behind YouTube’s Exemption From Australia’s Youth Safety Measures

Meta, TikTok, and Snapchat have launched a coordinated challenge against YouTube's exemption from Australia's upcoming social...