Commentary

Nearly 80% Of Consumers Trust UGC Content More Than Influencers In 2024 [REPORT]

The Influencer Marketing Factory has released a report titled “The Ultimate Creator Guide,” analyzing creator economy...

Agency

Viral Nation Presents Upgraded Brand Safety Solution With Brand-Creator Fit, Business Intelligence Tools

Viral Nation, a global social media marketing and creator agency, announced a major update to its...

Influencer

Quilter Turned Sustainable Fashion Influencer Cait Trantham Reveals All About Her Journey

Caitlin “Cait Conquers” Trantham wields a sewing machine as her weapon of choice.  This San Diego-based...

Brand

Forbes Unveils The List Of Speakers For The Creator Upfronts Event

Forbes’ inaugural Creator Upfronts event will take place October 28-29, 2024, in Los Angeles.  The two-day...

Commentary

Brain Imaging Reveals Why YouTube Ads Outperform TV [REPORT]

A new study utilizing brain imaging technology has uncovered insights into viewer engagement with YouTube content...

Technology

This Finnish Startup Aims To Make Streaming Sustainable, Help Creators Cash In

Noice, a Helsinki-based live-streaming platform for gamers, is launching a new reward program that will allow...

Influencer

Gen Z Sensation Quenlin Blackwell Just Signed A Deal With CAA

Quenlin Blackwell, a prominent Gen Z social media influencer, has signed with Creative Artists Agency (CAA). ...

Technology

2,000 Campaigns Later: Audiencly’s Influencer Marketing Modus Operandi Explained

Adrian Kotowski is a 24-year-old gaming enthusiast-turned-marketing entrepreneur. While at school, he met friends who did...

Platform

TikTok Rolls Out Gen-AI Suites ‘Symphony,’ ‘One’ In Malaysia

TikTok is introducing generative AI tools for Southeast Asian marketers to streamline content creation and boost...

Technology

Streamlabs’ New AI-Powered Tool Cuts Highlight Creation Time From Hours To Seconds

Streamers, say goodbye to hours of post-stream editing because Streamlabs’ new AI Game Highlighter automatically identifies...

Agency

GLOW’s Maggie Walsh Reveals How Fandom Is Reshaping Brand Marketing

Fandom isn't just for pop stars and sports teams anymore. It’s gaining traction in the creator...

Agency

Havas Lynx Unveils New Healthcare Influencer Strategy

Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...

Technology

Adobe Express Joins Forces With Amaze To Enhance Creator Commerce

Amaze, a provider of creator-powered commerce solutions, announced a strategic integration with Adobe Express to integrate...

Technology

How BrandLens Streamlines Video Content Creation For Brands and Creators

BrandLens is an influencer marketing platform that empowers brands to collect and co-create video content with...

Commentary

Why Creative Strategists Are Now The Hottest Job In Marketing [REPORT]

A new report from marketing software company Motion, which analyzed over $6 billion in media spend,...

Brand

Amazon Expands Influencer Program To Kenya Amid TikTok Boom

Amazon is expanding its Influencer Program to Kenya to leverage the country’s high engagement on platforms...

Influencer

Tech Influencer Marques Brownlee Admits Panels App ‘Failure’

Marques Brownlee, a prominent tech influencer known as MKBHD, has acknowledged significant missteps in launching his...

Platform

Uncovered: TikTok’s Secret Strategy To Target Rural Users, Lawmakers

Internal documents from TikTok revealed in a recently filed lawsuit showcase the company's targeted approach to...

Commentary

Indonesia’s Creator Economy Explodes: 12M Creators Churning Out 1M Monthly Content Pieces

Indonesia's creator economy has approximately 12 million creators producing between 500,000 and one million pieces of...

Commentary

TikTok Rules Quantity, Instagram Wins Quality In Singapore

New research by HypeAuditor reveals TikTok's dominance in influencer numbers in Singapore, while Instagram leads in...