Commentary

[REPORT] From Instagram To YouTube, India’s Creators Hold The Key To Billion-Dollar Brands

A new study from Kofluence highlights how social media influencers and content creators are remolding several...

Strategy

Do Creators Really Influence Consumer Buying Habits? More Than 1,000 Followers Answer Survey

NeoReach, an influencer marketing platform, has released a report titled “Swipe to Buy 2024: How Creators...

Platform

TikTok’s Taking “Notes,” Quietly Rolling Out Instagram Rival App In Australia, Canada

TikTok has launched its new photo and text-sharing app, “Notes,” in Australia and Canada. The app...

Influencer

Rylie Shaw: A Champion Athlete Motivating Millions With A Sincere Creative Approach 

In a niche saturated with personal training courses and consulting services, Rylie Shaw's approach stands out:...

Influencer

Meet The Influencers Who Are Putting Pokemon Cards Back On The Map

Though Pokemon is viewed as a staple franchise within 90s popular culture, it seems that it’s...

Strategy

Inside Indian Ruling Party’s Social Media Strategy To Curry Favor With Gen Z Voters 

As India’s multi-phase national election begins on April 19, political parties will target the nation’s massive...

Platform

All You Need To Know About Snapchat’s New Generative AI Watermarking

Snapchat has unveiled new transparency measures for AI-generated content. The popular messaging app has announced it...

Brand

Twitch Just Announced Which 10+ Streamers Are Bringing TwitchCon Europe To Life

Twitch has unveiled the featured creators attending TwitchCon Europe 2024 in Rotterdam. The two-day live-streaming event...

Influencer

Top 10 Most Popular Christian Podcasts

The podcast market is seeing significant growth in the religion category, with 15% of all podcasts...

Brand

The $12 Pizza A 16 Million-Follower TikTok Star Co-Created With Pizza Hut   

Pizza Hut has announced a partnership with social media influencer Keith Lee to launch the FamiLEE...

Platform

“Shop With A Friend” In Amazon’s Newest Venture With Celebs And Creators

Amazon has introduced a new interactive shopping channel that enables customers to shop with creators and...

Influencer

Finance Bro: The Business Philosophy And Framework For Content Creation

Leveraging a unique perspective that blends data-based strategies, and theories refined through trial and error, Finance...

Commentary

Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023

Collabstr, an influencer marketing platform, released its annual report examining trends in the industry. The report...

Platform

Snapchat Leans On Creators To Produce “Shoulder Content” For the Olympics, Elections

Snapchat aims to become a hub for news and content surrounding major cultural moments in 2024....

Platform

TikTok Laid Off Over 250 Employees In Ireland, Prompting Backlash From Staff Due To “Insensitive” Approach

TikTok declared more than 250 employees in Ireland redundant on Friday, The Journal reports.  According to...

Commentary

Over 70% Of Creators Say Effective Brand Partnerships Boost Followers’ Awareness And Perception

Creator marketing platform Collective Voice has released a new report revealing how successful brand partnerships with...

Brand

Paramount Global Exploring Selling Creator Economy Convention VidCon 

Paramount Global has hired investment bank Oaklins DeSilva+Phillips to explore the potential sale of VidCon, an...

Platform

Substack Podcasts Can Now Be Found On Spotify  

Spotify has announced a new partnership with Substack, allowing its podcast creators to distribute their free...

Platform

Taylor Swift Songs Make TikTok Comeback Amid The Platform’s Dispute With Universal Music

Swifties rejoice! Taylor Swift’s music has unexpectedly returned to TikTok after a 10-week absence from the...

Brand

OGIO Taps Golf Influencer To Promote Bag Range Launch In Europe 

OGIO Europe has reinforced its golf ambassador roster by partnering with James Robinson, one of the...