Commentary

Creator Economy IRL: Report Analyzes How Experiential Events Reshape Influencer Marketing

The creator economy continues its expansion beyond digital platforms into real-world experiences, according to a new...

Commentary

The AI Hype Bubble Vs. Reality: Collabstr’s Data Shows Why Human Creators Still Win On Trust

As AI possibilities become more sophisticated and continue to ripple throughout the creator economy, Collabstr’s “2025...

Brand

YouTube, Delta Air Lines Announce Major Partnership For Enhanced In-Flight Entertainment

Delta Air Lines and YouTube have announced a multi-year partnership that will bring YouTube content to...

Influencer

Peighton Tubre Went From 2nd-Grade Animation To NFL Content Stardom – Now She’s Making Her Movie Debut

While most football fans were watching Sunday’s NFL games from their couches, Peighton Tubre was capturing...

Agency

Night Launches Marketing Division To Connect Brands With Creator Talent

Night, a talent management company representing more than 200 creators, has launched Night Advisory, a marketing...

Platform

TikTok Surpasses Meta Platforms In U.S. Monthly Active Users As Oracle Deal Looms, per Report

TikTok has surpassed Instagram and Facebook in monthly active users in the United States as Oracle...

Influencer

The Honest Appeal Of Isabel Wherry: How A Young Mother Turned Family Moments Into A Full-Time Career

At age 20, Isabel Wherry found herself in a unique position – married with newborn twins...

Platform

Oracle Tipped To Oversee TikTok’s U.S. Algorithm Following Acquisition Deal

Oracle will oversee TikTok’s algorithm for U.S. users as part of a pending deal to transfer...

Platform

White House Outlines TikTok Deal Structure: U.S. Board Control, Algorithm Oversight Proposed

White House Press Secretary Karoline Leavitt reveals Americans will hold six of seven board seats controlling...

Commentary

Creator Economy Jobs September 2025: Streaming Platforms, AI Companies Lead Hiring

Following August, which featured global opportunities from Action Against Hunger’s entry into influencer marketing, and gaming...

Platform

TikTok Deal Raises GOP Concerns Over Chinese Algorithm Access

The Republican chair of the House Select Committee on the Chinese Communist Party (CCP) expressed concerns...

Brand

Aspire Biopharma Enlists Fitness Influencers To Promote Pre-Workout Product

Aspire Biopharma Holdings, Inc. has launched an influencer marketing campaign featuring three fitness personalities to promote...

Influencer

Beyond The Heart Eyes: How Lani Reclaimed Her Voice In The Creator Economy

In a small bedroom during the height of the 2020 pandemic, Lani (LanoExe) started filming content...

Agency

How The Arab Influencer Agency Is Consolidating The MENA Creator Economy

The Middle East and North Africa (MENA) influencer marketing industry has historically been fragmented, with individual...

Platform

Made On YouTube 2025: A Breakdown Of All New AI Tools, Monetization Features, Platform Updates

YouTube unveiled a sweeping array of new features at its “Made on YouTube 2025” event, marking...

Platform

U.S. Says Framework Agreement On TikTok’s Future Reached With China

U.S. Treasury Secretary Scott Bessent announced that Washington and Beijing have established a “framework for a...

Agency

How Share Fraiche Balances Engagement And Professionalism In The Creator Economy

Share Fraiche operates at the intersection of talent management and brand strategy in France’s creator economy....

Technology

LTK Launches Free Brand Platform Access, In-App Brand Profiles

LTK has unveiled two significant platform updates: Brand Profiles in its consumer app and free access...

Commentary

Short-Form Video Growth Accelerates Amid Shifting Engagement Patterns, Report Finds

TikTok, Instagram Reels, Facebook videos, and YouTube Shorts continue to battle over social media engagement in...

Platform

Meta, TikTok Win EU Tech Fee Challenge, Regulators Given 12 Months To Revise

Meta and TikTok have secured a major legal victory against the European Commission over the methodology...

Platform

Roblox Unveils Short-Form Video App, Boosts Creator Payouts

Roblox has introduced a short-form video application and increased payout rates for developers, part of a...

Platform

Meta Adds 10,000-Character Text Attachments To Threads

Meta launched a new feature for, allowing users to attach up to 10,000 characters of text...

Agency

A New Model For Creator Jobs? Popfly And Hyundai’s Field-Based ‘Director Of Influence’

Popfly, a platform connecting outdoor and adventure brands with creators, has partnered with Hyundai to launch...

Technology

Inside EKI Technologies’ Mission To Elevate Africa’s Creator Economy

Founded in August 2021 and based in Benin City, Nigeria, EKI Technologies is a digital incubator...

Influencer

Pope Leo XIV Canonizes ‘God’s Influencer’ Carlo Acutis as First Millennial Saint

Pope Leo XIV has declared Carlo Acutis, a 15-year-old computer programmer who died in 2006, the...