Platform

TikTok Partners With LinkU To Empower Creator-Fan Relationships In Southeast Asia

LinkU has announced a new collaboration with TikTok, bringing together over 340 creators and publishers across...

Platform

TikTok Announces Stricter Content Rules, Enhanced User Safety Measures For European, UK Users Coming July 25

TikTok has announced significant updates to its Terms of Service for users in the European Economic...

Platform

TikTok CEO Appeals To Canadian Government For Urgent Meeting To Avoid Shutdown

TikTok CEO Shou Chew is requesting an urgent meeting with Canadian Industry Minister Mélanie Joly regarding...

Platform

EU Launches New Investigation Into TikTok’s Chinese Data Transfers After €530M Privacy Fine

Ireland’s Data Protection Commission (DPC) opened a fresh inquiry into TikTok‘s transfer of European user data...

Platform

TikTok’s Bid To Dismiss ‘Addictive Design’ Lawsuit Rejected

TikTok’s attempt to dismiss a lawsuit alleging the platform employs “addictive design features” targeting children and...

Platform

TikTok Reportedly Developing U.S. Version Of App Ahead Of September Deadline For Divestiture

TikTok is preparing a standalone version of its platform specifically for U.S. users as part of...

Commentary

U.S. Marketers Invest Heavily In Creator Marketing But Face Scale Challenges

U.S. marketers are committing substantial budgets to creator marketing, with 71% now investing between $1 million...

Platform

TikTok Becomes Tomorrowland’s Official Content Partner In Global Deal

TikTok has announced a year-long partnership with electronic dance music festival Tomorrowland, designating the platform as...

Commentary

TikTok Proves Effective For Promoting Musical Cultural Heritage, Study Finds

A new study published in Scientific Reports reveals that TikTok’s short video format offers significant advantages...

Platform

Oracle-Blackstone Consortium Confirmed As TikTok Buyer, Per Bloomberg

A consortium that includes Oracle Corp, Blackstone Inc, and venture capital firm Andreessen Horowitz has been...

Platform

TikTok Buyer Secured, Identity Known In Two Weeks 

A buyer for TikTok has been secured, with an official announcement expected within two weeks. Speaking...

Platform

TikTok Adds ‘LIVE Fan Club’ Feature Amid Surge In Live Streaming

TikTok has introduced a new “LIVE Fan Club” feature as the platform reports 130 million creators...

Commentary

Brands Shift Social Media Strategy Upstream As Creator Economy Matures

Social media and influencer marketing have moved from peripheral tactics to core brand-building strategies, with major...

Platform

TikTok Launches #LevelUpAfrica To Support 3,000 African Creators

TikTok announced its commitment to empower 3,000 content creators across sub-Saharan Africa through its flagship #LevelUpAfrica...

Platform

TikTok Unveils New AI Video Generation Tools At Cannes Lions

TikTok announced the expansion of its Symphony generative AI platform at the 2025 Cannes Lions International...

Commentary

New Online Museum Chronicles The Rise Of Digital Influence From LiveJournal To TikTok

Influencer marketing agency Zorka.Agency recently launched the Museum of Digital Influence as the first-ever online archive...

Strategy

From Farm To Feed: John Deere’s Digital Storytelling Strategy Amasses 100M Views, 700K Followers In One Year

John Deere’s digital strategy, spearheaded by Chief Tractor Officer Rex Curtiss, reached a milestone with over...

Platform

TikTok Deadline Extended Again As U.S.-China Negotiations Continue

TikTok is set to receive another 90-day reprieve on the enforcement of legislation requiring the platform...

Technology

Joe Pulizzi Shares Blueprint For Content Entrepreneurs

Joe Pulizzi, founder of The Tilt and the Content Entrepreneur Expo (CEX), doesn’t sugarcoat the reality...

Platform

TikTok Shop Reports 120% Growth In U.S. Sales Amid Global Expansion

TikTok Shop’s U.S. sales have increased 120% compared to the same period last year, according to...

Platform

Binge Partners with TikTok for Content Distribution Strategy

Binge is partnering with TikTok to debut the first episode of its new reality series “Billion...

Commentary

TikTok ‘Edits’ Influence Voter Perceptions Of Politicians, Study Finds

A new study published in Social Media + Society reveals that stylized TikTok video “edits” of...

Commentary

TikTok’s Power To Empty Shelves: Top 14 Fastest-Selling Products That Went Viral On The Platform

A new study by custom packaging company Arka reveals the sell-out patterns of products that gain...

Platform

TikTok Hits 30M Monthly UK Users As Platform Announces £140M Investment, 500 New Jobs

TikTok announced it now has more than 30 million users across the UK each month, making...

Influencer

TikTok’s Biggest Creator Khaby Lame Reportedly In U.S. ICE Custody

Khaby Lame, TikTok’s most-followed creator with 162 million followers, was detained by the U.S. Immigration and...