Commentary

Study of $1.3B in Meta Ad Spend Suggests Creative Output, Not Creative Intuition, Drives Results

Most performance ads fail, according to new research from advertising analytics platform Motion. An analysis of...

Commentary

Meta To Host Virtual Marketing Summit On March 11 To Address AI-Driven Advertising Strategies

Meta will host its Marketing Summit Online 2026 on March 11, a virtual event spanning three...

Platform

Threads Adds AI Tool Allowing Users To Customize Feeds Through Public Posts

Meta has rolled out “Dear Algo” on Threads, an AI-powered feature that allows users to customize...

Platform

Meta Expands AI-Powered Creator Marketplace With New Performance Prediction Tools

Meta has expanded its creator marketplace globally and introduced new discovery features designed to help brands...

Platform

Substack Releases TV App For Connected Television

Substack has launched a TV app for Apple TV and Google TV, expanding video distribution options...

Platform

Threads Expands Ads To All Users Globally

Meta will begin rolling out advertisements on Threads to all users worldwide following a year of...

Talent Collectives

Creator Management Firm UnderCurrent Talent Acquires Next Step Talent

UnderCurrent Talent has acquired independent management firm Next Step Talent, expanding its creator roster to nearly...

Platform

Threads Tests Basketball Game For Direct Messages

Meta is developing an in-message basketball game for Threads as the company continues expanding features on...

Platform

Instagram TV App Is Bringing Reels To Amazon Fire Devices

Meta has announced it will begin testing Instagram for TV in the U.S. through Amazon Fire...

Platform

Meta Launches New AI Tools To Scale Creator-Brand Partnerships

Meta introduced AI-powered tools to help businesses discover, evaluate, and convert organic creator content into partnership...

Platform

Meta To Cut Reality Labs Budget By Up To 30% As Zuckerberg Pivots From Metaverse To AI

Meta plans to reduce its Reality Labs division budget by as much as 30%, according to...

Platform

Instagram Mandates Five-Day Office Week For U.S. Staff Starting February

Meta’s Instagram will require U.S.-based employees to work five days a week in an office starting...

Technology

Creator Ad Platform Agentio Raises $40M Series B Led By Forerunner

Agentio has announced a $40 million Series B funding round led by Forerunner, bringing the AI-native...

Technology

Influencer Marketing Platform The Cirqle Secures Direct Integration With Meta’s Creator Marketplaces

The Cirqle, an influencer marketing platform, launched the first direct integration with Meta‘s Facebook and Instagram...

Commentary

Meta Projected To Earn $16B From Scam Ads In 2024, Internal Documents Reveal

Meta internally projected that approximately 10% of its 2024 revenue (roughly $16 billion) would come from...

Platform

X Rolls Out Cross-Platform Drafts, Enhanced Profile Transparency

X is introducing new platform features aimed at addressing long-standing user issues and driving engagement, as...

Platform

Meta Launches ‘Vibes’ For AI Video Creation

Meta introduces “Vibes,” a dedicated feed for AI-generated videos within the Meta AI app and on...

Platform

Meta Enters Talks With Major Media Companies To License News For AI Products

Meta is holding discussions with major media companies, including Axel Springer, Fox Corp, and News Corp,...

Platform

Snap Upgrades Operating System Ahead Of 2026 Spectacles Launch

Snap has unveiled Snap OS 2.0 ahead of its public launch of Spectacles in 2026, representing...

Platform

Meta, TikTok Win EU Tech Fee Challenge, Regulators Given 12 Months To Revise

Meta and TikTok have secured a major legal victory against the European Commission over the methodology...

Platform

ByteDance Targets $330 Billion Valuation As Revenue Surpasses Meta

TikTok’s Chinese parent company, ByteDance, plans to launch a new employee share buyback program, valuing the...

Influencer

Andrew Tate Sues Meta, TikTok for $100M Over 2022 Account Bans

Influencers Andrew and Tristan Tate filed lawsuits against Meta and TikTok seeking more than $100 million...

Platform

Threads Hits 400 Million Monthly Users, Narrowing Mobile Gap With X

Meta’s Threads has reached 400 million monthly active users, closing the gap with competitor X in...

Platform

Meta Rolls Out Improved Analytics For Threads Creators

Meta has rolled out enhanced analytics tools for Threads creators, offering deeper insights into content performance...

Platform

Meta Introduces New WhatsApp Marketing, AI Features For Enhanced Business Capabilities

Meta introduced centralized marketing campaign management across WhatsApp, Facebook and Instagram through Ads Manager and AI...