Brand

Expedia Launches Travel Shops, Taps 100+ Travel Influencers, Celebs To Curate Shoppable Storefronts

Expedia Group has launched Travel Shops, a new feature that brings shoppable storefronts to the travel...

Brand

Samsonite Teams Up With Influencers To Spotlight New X Boss Collection

Samsonite, in collaboration with Social Beat and Influencer.in, launched its new Samsonite X Boss Collection, a...

Commentary

De-Influencing Trends: How Brands Can Maintain Consumer Trust

The rise of “de-influencing” reflects a growing consumer demand for authenticity and mindful consumption, challenging brands...

Brand

UK Travel Influencers Land In Kenya As Part Of KTB’s Plan To Woo Millennials

The Kenya Tourism Board (KTB) launched the final phase of its influencer marketing campaign, welcoming renowned...

Commentary

6 Right-Wing Influencers Unknowingly Worked For Russian Front, Feds Say

U.S. prosecutors allege that six conservative influencers with millions of followers unknowingly worked for a company...

Brand

How Maybelline’s Blast From The Past Aims To Captivate Gen Z

Maybelline New York is reviving its iconic 90s jingle “Maybe It’s Maybelline” to engage a new...

Technology

Mavely Hits $675M+ GMV Run Rate, $37M+ Creator Payouts 

Everyday influencer platform Mavely has reported major growth milestones in the first half of 2024. The...

Agency

Publicis Groupe ANZ’s FLUENT Initiative Turns Influencers Into Powerful Sales Channels

Publicis Groupe ANZ launched FLUENT, a new talent and influencer offering that aims to transform influencers...

Brand

200 TikTokers, Instagrammers Crash The DNC: Why Politicians Are Courting Influencers

The Democratic National Convention Committee (DNCC) announced that it will grant media credentials to 200 social...

Brand

Logan Paul’s Prime Faces Major Lawsuit: $68M At Stake In Bottling Dispute

Prime Hydration LLC, the sports drink company founded by influencers Logan Paul and KSI, is facing...

Platform

Marketing Maven Stephanie Harris Exposes Lost Revenue In Influencer Partnerships

In the Wild West of digital marketing, where influencers reign and affiliate links abound, one company...

Influencer

Behind The Numbers: Why Black Influencers Earn 34% Less In 2024

UK-based talent management firm SevenSix Agency released the “2024 Influencer Pricing Report,” surveying 300 influencers of...

Agency

36,000 Influencers Mark NIP Group’s NASDAQ Entry, Profit Still Elusive

NIP Group, a company co-founded by Mario Ho, the 29-year-old son of late casino magnate Stanley...

Influencer

From Viral Twins To Social Media Stardom: How The McClures Built A Family Brand

What began as spontaneous videos of twin girls has blossomed into a multi-faceted digital empire –...

Technology

OverSubscribe CEO Peter Yang Explains Why Fans Make The “Friendliest Investors” For Content Creators

Bridging Silicon Valley innovation with Wall Street finance, New York-based startup OverSubscribe is refining the concept...

Brand

Las Vegas’s Secret Influencer Army: 100+ Paid To Hype Sin City

The Las Vegas Convention and Visitors Authority (LVCVA) has contracted over 240 influencers since January 2022,...

Commentary

[REPORT] Influencers 1.9x More Likely To Shop On Amazon Weekly – What This Means For Brands

A new study by IZEA Worldwide reveals valuable insights into the relationship between influencers, UK consumers,...

Brand

Inside the RNC’s Creator Workspace: Where TikToks And Politics Collide

The Republican National Convention (RNC) is set to host over 70 influencers as part of a...

Agency

“Leave the Feed”: How Dylan Huey’s New Book Equips Creators To Champion Mental Health, Nurture Authentic Relationships, And Thrive In The Creator Economy

Dylan Huey, a recent USC graduate and founder of the national organization Reach, has launched his...

Technology

How Influencer Marketing Startup Starbuzz.ai Aims To Refine AI Marketing Business With New $500K Seed Funding

AI-powered influencer marketing platform Starbuzz.ai has raised $500,000 in seed funding from an undisclosed investor, the...

Influencer

Chinese Influencer Comes Under Fire As AI Course Sales Scandal Unfolds

A prominent Chinese social media influencer who goes by “Li Yizhou” is facing intense scrutiny over...

Commentary

Vietnam Tightens The Reins On Social Media Influencers Speaking Out About Environment, Foreign Affairs 

The Vietnamese government arrested a popular YouTuber on February 29 as part of a broader crackdown...