Technology

Own Your Audience, Own Your Future: Caldas Ecom On Creator Monetization

Daniel Caldas spotted a flaw in the business models of even the most successful content creators:...

Brand

Revolve Faces $50 Million Lawsuit For Deceptive Influencer Endorsements

Fashion retailer Revolve Group faces a nationwide class action lawsuit alleging deceptive marketing practices through undisclosed...

Brand

The In-Person Advantage: How Eryn Vargo Built Mom Commerce Media by Connecting Mothers and Businesses Face-to-Face

Mom Commerce Media generated enough revenue to triple its business since 2021 by implementing a strategy...

Strategy

The Lighthouse: A Creative Space That’s Tailor-Made for Creators 

The Lighthouse, a physical campus occupying a renovated 1937 post office in Venice, California, represents Whalar...

Influencer

Far-right Influencer Laura Loomer In Talks With Trump Administration About Vetting White House Personnel

Far-right activist Laura Loomer has engaged in discussions with Trump administration officials about employing her recently...

Influencer

Influencer-Founded Fashion And Beauty Brands Make Business Pivot As Category Sees Revival

The influencer-to-founder pipeline is experiencing a resurgence as creator-founded fashion and beauty brands introduce modified business...

Commentary

Cannes Lions Expands Creator Awards With Five New Categories For 2025

The Cannes Lions International Festival of Creativity is rebranding its Social & Influencer Lions as the...

Influencer

UK Influencer Chloe Walsh Expands Beauty Brand To Multi-Functional Brick-And-Mortar Shop

Chloe Walsh, 26, is set to open a new store for her beauty brand, Clomaná Beauty,...

Brand

Oregon State Athletics Relaunches NIL Marketplace To Facilitate Brand Deals For Student-Athletes

Oregon State University Athletics has partnered with Teamworks Influencer to relaunch “The Woodshop,” a marketplace designed...

Technology

Data, Not Guesswork: Inside Moburst’s Business Impact Strategy

When an influencer with tens to hundreds of thousands of followers is in talks with a...

Influencer

Influencer Soccer Charity Event Sells Out Wembley, Generates £4.7M, 17M+ Views

The Sidemen Charity Match at Wembley Stadium on Saturday, March 8, raised £4,733,004 (~$6.1 million) for...

Influencer

‘The O’Neal’s Way’: The Story Behind The Food Creator Taking Over Social Media 

“I never in my wildest dreams would have even thought people would have taken a liking...

Influencer

The Skincare Strategist: Wendy Cung Ly Shares Business School Approach To Creator Economy Success

Five years ago, UC Davis business student Wendy Cung Ly couldn’t land a single corporate internship. ...

Commentary

UTA Sports Teams Join Forces With Teamworks Influencer For NIL Initiative

The University of Texas at Arlington has launched the Makin’ Bucks Exchange program in partnership with...

Brand

DICK’S Sporting Goods Expands Influencer Initiative, Invites Public Participation

DICK’S Sporting Goods has opened its previously internal content creator program to public applicants, offering paid...

Brand

Grace Beverley’s Tala Brand To Launch Debut Brick-and-Mortar Location

Tala, the activewear brand founded by influencer-turned-entrepreneur Grace Beverley in 2019, is opening its first standalone...

Commentary

Research Shows Nearly A Third Of Influencer Followers Buy On Social Platforms

A new YouGov survey of 2,000 UK consumers, part of a report commissioned by British creative...

Agency

Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable

Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...

Agency

How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts

When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...

Brand

Diageo Taps Nigerian Guinness Brand Strategist To Drive Influencer And Engagement Initiatives In Africa

Diageo has appointed Cynthia Ufele as Brand Manager for Influencer Reserve and Culture Manager for South,...

Influencer

‘Raw and Unfiltered’: The Paul Brothers Announce First-Ever Reality Show On HBO 

Jake and Logan Paul, the influencer brothers known for their social media presence and boxing careers,...

Influencer

The Responsibility of Content Creators in Crisis Situations – 13 Experts Chime In 

When automotive content creator Alex Choi’s raw footage of the Pacific Palisades fire and scenes of...

Influencer

Jake, Logan Paul Tease Mystery Project With HBO Max

Social media stars Jake and Logan Paul have announced a March 27 collaboration with HBO Max,...

Technology

NClip: Building Stronger Creator Communities Through Engagement

Adrian Wilbrandt, founder and CEO of NClip, sees a pressing need in social media: turning casual...

Platform

Consolidation, Global Expansion, And More: The Creator Economy’s M&A Landscape In 2024

With a global market value of $156.4 billion, the creator economy and its impact cannot be...