Commentary

Bill Simmons Ended The Ringer’s ChatGPT Sponsorship After Listeners Rejected AI Segments, per Report

Bill Simmons, founder and CEO of the Spotify-owned podcast network The Ringer, canceled a sponsorship with...

Commentary

Shuttlerock’s Mack Reynolds: Why Creative Variety Wins the Day

Mack Reynolds thinks the most consequential targeting decision a brand makes now happens in the creative...

Technology

Sprinklr Launches AI Agents to Speed Up Enterprise Marketing Campaigns

Sprinklr has launched a beta of “Marketing AI Agents,” a set of six specialized AI tools...

Technology

Raptive Launches AI-Powered Dashboard to Guide Publisher Growth Decisions

Raptive, an ad management platform for independent publishers, has launched “Raptive Compass,” a dashboard that pairs...

Technology

Favikon’s AI Agent Favy Arrives in Claude and ChatGPT, Backed by Proprietary Creator Data

Favikon, a Paris-based creator intelligence platform, has launched Favikon MCP, bringing its AI agent Favy into...

Commentary

When a Shopper Asks AI What to Buy, Follower Count Doesn’t Come Up

When a shopper asks ChatGPT which shampoo works best for a sensitive scalp, the answer doesn’t...

Commentary

Brazilian University and Ad Studio Launch Free AI Protocol Citing Pope Leo XIV Encyclical

Pontifícia Universidade Católica do Paraná (PUCPR) and Brazilian creative company 404 Innovation Studio launched a campaign...

Influencer

Xavier Mortimer Figured Out That Social Media Is His Most Effective Ticket Agent

Xavier Mortimer was already a Las Vegas headliner before he was a social media creator. What...

Technology

The Cirqle Bets the Real Automation in Creator Marketing Is Budget Decisions, Not Busywork 

The Cirqle opened a private beta this spring for its agentic platform, built to run influencer...

Commentary

AI Search Visibility Index: Talent Management Agencies, May 2026

Talent management agencies are increasingly being discovered through AI search, with a small number of firms...

Tech

Glystn Just Landed Stagwell, Influential, Weber Shandwick – CEO Ethan Fassett Says the Agency Intelligence Race Is On

Glystn, the AI social intelligence platform founded in San Francisco in 2021, has secured enterprise partnerships...

Commentary

AI Tools Deliver Universal Quality Gains For Content Creators, Survey Finds

Content creators report unprecedented unanimity in their assessment of artificial intelligence tools, with new research from...

Brand

Microsoft Taps Top Influencers To Boost Copilot In Consumer AI Battle With ChatGPT

Microsoft is recruiting major social media influencers to promote its Copilot AI assistant as it seeks...

Technology

Glystn Unveils New AI Chat To Give Marketers Faster, Deeper Insights Into TikTok, Social Trends

Glystn, a next-generation social intelligence platform founded in 2021, has unveiled what co-founder and CEO Ethan...

Commentary

Substack Publishers Favor AI For Research And Productivity Over Content Creation

Substack publishers primarily deploy artificial intelligence for knowledge work rather than content creation, with research assistance,...