Agency

The fwd. network Secures Exclusive Advertising Deal For Venus And Serena Williams’ Podcast

Podcast network The fwd. network has announced an exclusive audio advertising sales partnership for “Stockton Street,”...

Brand

Airbnb Expands Creator Economy Strategy With New French Influencer Affiliate Program

Airbnb is launching a new influencer affiliate marketing program in France, joining major brands investing in...

Technology

Credit Where It’s Due: Karat Financial’s Push To Put Creators On Equal Financial Footing

Chess streamer Alexandra Botez generates seven-figure annual revenue from her content creation business. Her audience spans...

Agency

REACH’s Dylan Huey & Daniel Yi on Building an Ecosystem for the Next Generation of Creators

REACH began as a student organization at the University of Southern California. Today, it operates five...

Brand

Sony Taps Japanese TikToker Mumeixxx In Youth-Focused PS5 Campaign

Sony aims to leverage the popularity of Japanese social media star Mumeixxx to promote PlayStation 5...

Platform

White House Outlines TikTok Deal Structure: U.S. Board Control, Algorithm Oversight Proposed

White House Press Secretary Karoline Leavitt reveals Americans will hold six of seven board seats controlling...

Platform

YouTube Unveils New Shopping Features To Transform Creator Videos Into Purchase Pathways

YouTube is rolling out new shopping features across long-form videos and Shorts, positioning itself as a...

Brand

CeraVe Launches Acne Patches With Creator Madeline Argy As Brand Partner

CeraVe announced a partnership with creator and podcaster Madeline Argy to promote its new Blemish Barrier...

Platform

YouTube, Creators HQ Launch Academy For MENA Content Creators In UAE Initiative

YouTube and Creators HQ are establishing YouTube Academy powered by Creators HQ, the first joint educational...

Commentary

Creator Economy Jobs September 2025: Streaming Platforms, AI Companies Lead Hiring

Following August, which featured global opportunities from Action Against Hunger’s entry into influencer marketing, and gaming...

Technology

MY CHANNEL: A Multi-Tool Platform For Creator Monetization 

MY CHANNEL is an all-in-one creator platform that consolidates multiple monetization tools into a single destination,...

Influencer

How Kelsey Grennan’s Candid Approach To Binge Eating Recovery Built A Digital Community

Kelsey Grennan used to sneak out of bed in the middle of the night, to grab...

Commentary

Capital One Settles Lawsuit With Creators Over Affiliate Marketing Commission Dispute

Capital One has settled a class-action lawsuit with social media creators who alleged the bank’s Shopping...

Technology

Streamlabs Launches AI Streaming Assistant Powered By NVIDIA RTX Technology

Streamlabs has released its Intelligent Streaming Agent, an AI assistant that helps livestreamers produce broadcasts with...

Platform

TikTok Launches Trusted Creators Lab To Combat Misinformation In Southeast Asia

TikTok is introducing a seven-month program called “Trusted Creators Lab,” partnering with non-profit organization Temasek Foundation...

Platform

TikTok Deal Raises GOP Concerns Over Chinese Algorithm Access

The Republican chair of the House Select Committee on the Chinese Communist Party (CCP) expressed concerns...

Platform

Meta Enters Talks With Major Media Companies To License News For AI Products

Meta is holding discussions with major media companies, including Axel Springer, Fox Corp, and News Corp,...

Agency

How Surge Turns Concertgoers Into Salespeople, No Followers Required

Surge Marketing connects live events with 10,000 ambassadors who have generated $6 million in ticket sales...

Talent Collectives

Boston Creator Economy Mixer: The Connection Hub Boston’s Creators Have Been Missing

When Lindsey Gamble, a creator economy consultant, featured Patreon‘s Mental Health & Wellness Resource Hub in...

Brand

Creators In Fashion Announces Full Lineup With The Try Guys, Safiya Nygaard For Oct. 9 Runway Event

Lunar X and Theorist unveil the complete creator lineup for Creators in Fashion, the premium creator...

Commentary

Creator Marketing Takes Top Priority For CMOs In 2026, LTK Study Finds

A new study from LTK and Northwestern University reveals that creator marketing has become the top...

Commentary

Virality On Social Media Fails To Build Artist Fandom, MIDiA Report Reveals

A new study from MIDiA Research shows that while viral success on social media platforms can...

Technology

Audioboom Surpasses $325M In Creator Payouts As Video Podcasting Drives Growth

Global podcast company Audioboom reports surpassing $325 million in payments to podcast creators worldwide, highlighting its...

Brand

Sephora Unveils Creator-Powered Affiliate Platform For Shoppable Influencer Storefronts

Sephora introduces “My Sephora Storefront,” a creator-powered affiliate platform that allows U.S. influencers to build customizable...

Brand

Aspire Biopharma Enlists Fitness Influencers To Promote Pre-Workout Product

Aspire Biopharma Holdings, Inc. has launched an influencer marketing campaign featuring three fitness personalities to promote...