VwD has rolled out a set of updates to its creator vetting platform that adjust how creator risk is evaluated and surfaced for brands and agencies operating at enterprise scale. The release introduces AI-powered context scoring, automated discovery of parallel creator accounts across platforms, and the ability to identify associated OnlyFans profiles.

Company executives said the changes are designed to provide compliance, brand safety, and governance teams with more structured visibility into creator activity, moving beyond binary keyword flagging toward proportional risk signals that account for context, timing, and frequency.

Context-Based AI Scoring Replaces Binary Flags

According to the company’s announcement, VwD’s revised AI scoring system evaluates how a creator appears within web content, distinguishing whether they are an author, the subject of coverage, a quoted source, or a passing reference. The model also factors in recency and repetition, applying different weighting to content published years ago versus more recent material.

The platform applies category-specific logic across areas such as violence, alcohol, and hate speech, allowing older content to be treated differently from recent activity within the overall score.

“Our scoring model now evaluates creator involvement in web articles – not just whether a creator is mentioned, but how they are involved,” the announcement reads.

VwD said the approach is intended to replace binary flagging with proportional risk indicators that reflect patterns over time rather than isolated incidents.

Automated Discovery of Secondary Accounts

The update also introduces automated detection of secondary and parallel creator accounts across platforms, addressing what the company described as gaps in manual discovery.

“You no longer rely on self-reported links or bios alone,” the company said. “You reduce the risk of reviewing only a ‘clean’ surface account.”

Detected accounts are presented with confidence indicators, allowing teams to decide which profiles to include in scans. The feature is positioned for use in pre-campaign vetting, contract renewals, and ongoing monitoring of high-visibility creators.

OnlyFans Visibility as a Transparency Layer

VwD has also added the ability to detect OnlyFans accounts associated with creators, a feature Chief Business Officer Eric Hadley said has been requested frequently by brand, agency, and talent partners.

“OnlyFans has emerged as a platform brands can no longer afford to ignore,” Hadley told Net Influencer. “We are being asked for this data from our brand, agency, and talent partners every day.”

The company emphasized that the feature is intended to provide visibility rather than make determinations about creator eligibility. In its announcement, VwD stated that the presence of an OnlyFans account is not treated as a content classification or an automatic disqualification, but rather as information that brands can apply against their own standards.

“At VwD, we want to provide the data to make smart decisions,” Hadley said. “We won’t say if you should or shouldn’t use a creator – we’ll give you the data so you can make the most informed decision.”

Expanded Analysis of Long-Form Video

VwD co-founder and President Theo Ruzhynsky said the platform now offers greater visibility into long-form video content, including when sensitive material appears and the surrounding context.

“Knowing that a creator has an OnlyFans account matters, but understanding what appears in long-form video, when it appears, and in what context is the real breakthrough,” Ruzhynsky said. He added that combining account discovery, OnlyFans visibility, and video analysis is intended to provide a more complete picture of creator activity.

Ruzhynsky said the combination of automated account discovery, OnlyFans visibility, and timestamp-level video analysis is intended to address what he described as gaps created by fragmented creator identities and content formats.

Enterprise Scale and Accountability Pressures

Co-founder and CEO Mark J. Mamone said the timing of the release reflects the maturation of creator programs within large organizations.

“Creator programs have reached enterprise scale, and brands, agencies, and compliance teams are being held to a much higher standard of accountability,” Mamone said.

According to Mamone, manual reviews and point-in-time checks no longer meet expectations for consistency or real-time context. He said the updates are meant to support decision-making that can withstand regulatory, reputational, and governance scrutiny.

Infrastructure Parallels in Creator Vetting

Hadley compared the current phase of creator vetting to the early development of internet advertising infrastructure, pointing to the emergence of tools such as MOAT, Integral Ad Science, and DoubleVerify in digital media.

Mamone said the release signals a broader shift away from ad-hoc vetting toward infrastructure-driven approaches. “Creator partnerships are no longer treated as marketing experiments; they’re becoming governed media channels,” he said, citing a client who described the need for trust that is continuous rather than episodic.

VwD said the January 15 rollout represents the first phase of a broader platform upgrade planned for later this year.

Checkout Our Latest Podcast