How TikToker Julia Huynh’s Viral Hoodie Hunt Led To A Collab With A Major Retailer

Gap Inc. has released a new hoodie design in collaboration with TikTok influencer Julia Huynh, marking...

Georgia State’s New NIL Exchange Program Turns Student-Athletes Into Business Partners

Georgia State Athletics has launched a new digital marketplace called GSU Panthers’ Exchange, designed to connect...

Fashion Influencer Carla Rockmore Is Launching Signature Women Collection With QVC 

QVC has unveiled an exclusive apparel collection with fashion designer and social media influencer Carla Rockmore,...

FDA Reportedly Investigates MrBeast, Logan Paul’s Lunchly After 10+ Consumers Report Disturbing Issue

The U.S. Food and Drug Administration is reviewing multiple consumer complaints about Lunchly, a Lunchables alternative...

UAA Athletics Launches Free NIL Exchange Platform For Student-Athletes

The University of Alaska Anchorage Athletics department has introduced a new platform to facilitate Name, Image...

Crypto Exchange Bybit Launches Educational Campus For Digital Asset Content Creators

As cryptocurrency adoption accelerates following Bitcoin’s spot ETF approval in the United States in January and...

Athlete Influencer Olivia Dunne Joins Forces With Jake Paul’s Brand W

Social media personality and LSU gymnast Olivia Dunne has acquired a co-ownership stake in W, the...

This Berlin Startup Just Raised $3.8M To Solve B2B Creators’ Payment Problems

Passionfroot, a Berlin-based marketplace connecting business-focused content creators with brands, has secured $3.8 million in seed...

Foot Locker’s New Platform Allows Influencers To Build Digital Storefronts

Foot Locker Inc. has launched a new creator platform powered by impact.com that enables qualified influencers...

Yahoo Taps Joe Pompliano To Break Down Sports Business In New Weekly Podcast

Yahoo Finance and Yahoo Sports are launching a new weekly podcast focused on sports business analysis,...

Why The NBA Is Putting Creators Courtside At Every Major Event This Season

The NBA is expanding its creator program for the 2024-25 season, introducing new partnerships and content-sharing...

University Of Washington Unveils New NIL Plan To Tap Seattle’s Tech Giants For Student-Athlete Partnerships

The University of Washington Athletic Department has announced the creation of Dawgs Unleashed, an internal influencer...

Germany’s Tourism Board Presented AI Travel Influencer, Facing Backlash From ‘Real’ Influencers, Bloggers

The German National Tourist Board (GNTB) unveiled Emma, an AI-generated avatar, as its new “interactive brand...

Jake Paul Partners With Dog Haus To Launch New Restaurant Franchise

Social media personality-turned-boxer Jake Paul is expanding his business portfolio by partnering with Dog Haus, a...

Santa Monica Store To Feature Creators Engaging In E-Commerce, In-Person Retail

Outlandish, a new retail concept that combines e-commerce and in-person shopping, will open on November 1...

Firefox Taps Comedian Owen Thiele To Host Interview Series About Gen Z’s Digital Habits, Online Privacy

Mozilla’s Firefox is launching “Frank Conversations,” a new interview series addressing online privacy and digital behavior...

Forbes Unveils The List Of Speakers For The Creator Upfronts Event

Forbes’ inaugural Creator Upfronts event will take place October 28-29, 2024, in Los Angeles.  The two-day...

Amazon Expands Influencer Program To Kenya Amid TikTok Boom

Amazon is expanding its Influencer Program to Kenya to leverage the country’s high engagement on platforms...

South Africa’s Creator Economy Gets A Code Of Ethics

The Interactive Advertising Bureau South Africa (IAB SA) launched the South African Content Creator Charter, establishing...

Dhar Mann Studios Taps Media Ace Sean Atkins To Lead Expansion

Dhar Mann Studios (DMS) has built an empire of inspirational, scripted videos that resonate with millions...

The Future Of Payments Mastercard Is Bringing To African Creators

In June, Mastercard announced a strategic investment in partnership with Wowzi, Africa’s leading influencer marketing platform,...

Chili’s Social Media Ads Spark $12M Copyright Infringement Lawsuit By UMG

Universal Music Group (UMG) is suing Brinker International, owner of the Chili’s restaurant chain, for alleged...

Travel Brand LOST iN Signs Top Creators To Represent Them

LOST iN, a travel brand founded by former Jukin Media executives Jonathan Skogmo, Mike Skogmo, and...

French Startup Revyze Raises $6M As Its Learning App Gains Traction

Revyze, a French education technology startup, has secured €5.5 million ($6 million) in seed funding led...

The Buzz Behind OTH Network’s Black Card 3,000+ Influencers Use

Fintech platform On The House (OTH) Network is gaining traction in influencer marketing with its AI-powered...