Stories By Jonathan Oberholster
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Agency
Glossy Launches Campus Creator Network To Connect Beauty Brands With Gen-Z University Influencers
February 19, 2026Glossy has launched Glossy Campus, a creator network connecting beauty and wellness brands with university-based influencers...
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Platform
Louvre Deploys Snapchat AR Technology To Reveal Hidden Details In Six Iconic Works
February 19, 2026The Musée du Louvre and Snapchat have launched “The Incredible Unknowns of the Louvre,” a free...
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Tech
TopFan And The Long Bet On Creator Ownership
February 18, 2026Jeffrey Kohn believes creators should operate like Fortune 100 companies. “To achieve long-term predictable success in...
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Tech
Pocket.watch Adds 8 YouTube Creators With Over 130M Subscribers To Global Distribution Network
February 18, 2026Digital-first studio pocket.watch has announced the expansion of its creator-led content lineup, adding eight new digital...
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Platform
Indie Distributor Utopia Launches Patreon Membership For Film Screenings, Creator Q&As
February 17, 2026Independent film distributor Utopia announced the launch of “Utopia Screening Room,” a membership channel hosted on...
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Agency
Street Interviews As Performance Media: How Jesse Eisenberg Is Scaling StreetTalk’s ‘Conversations That Convert’
February 12, 2026When brands talk about “authenticity” in 2026, most still mean influencer partnerships or polished testimonial videos....
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Platform
Threads Adds AI Tool Allowing Users To Customize Feeds Through Public Posts
February 12, 2026Meta has rolled out “Dear Algo” on Threads, an AI-powered feature that allows users to customize...
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Influencer
Tag Williams On Shifting From Viral Dance To Real-Life Storytelling
February 11, 2026For Tag Williams, longevity in the creator economy didn’t start with a strategy. It started with...
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Commentary
‘Stranger Things’ Star Maya Hawke, Multi-Platinum Artist Andy Grammer Join SXSW Podcast Lineup
February 10, 2026Podcast Movement and Sounds Profitable added Maya Hawke and Andy Grammer to the talent roster for...
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Platform
EU Regulators Target TikTok’s Infinite Scroll, Autoplay Features Under Digital Services Act
February 9, 2026The European Commission issued preliminary findings on February 6 stating that TikTok‘s design features breach the...
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Commentary
Inside The Age Verification Systems Platforms Use To Enforce Legal Minimum Age Rules
February 5, 2026Globally, social media platforms face increasing regulatory pressure to prevent underage access as governments tighten enforcement...
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Influencer
From Viral Breakout To Sustainable Vision: Alex Choi On Content, Risk, And The Business Beyond Views
February 5, 2026Alex Choi does not treat virality as the point. For him, it is a byproduct. What...
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Commentary
Instagram’s Influence Declines In APAC As Creator Marketing Splits Between Performance And Awareness Strategies
February 5, 2026Instagram’s regional dominance is weakening in parts of Asia-Pacific (APAC) as brands redirect campaign activity toward...
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Tech
How Socialpruf Aims To Bring Real-Time Performance Data To Creator Marketing Decisions
February 4, 2026Socialpruf is a Toronto-based social intelligence platform built around the premise that creator performance should be...
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Agency
Helen OMalley On Designing a Creator Management Model For Sustainability At Helm Talent Group
February 4, 2026As creators increasingly scale into full-fledged businesses, many are still forced to operate without the structural...
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Commentary
Malaysia Issues Tax Guidelines For Social Media Influencers, Clarifying Income Treatment
February 4, 2026The Malaysian Inland Revenue Board issued comprehensive tax guidelines on January 14, 2026, establishing formal treatment...
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Commentary
Platforms Restrict Access To 4.7 Million Under-16 Accounts Across Australia
February 4, 2026Major social media platforms operating in Australia restricted access to about 4.7 million accounts identified as...
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Influencer
KPassionate: How Kristyn Plancarte Turned Marine Biology Into A Content Creator Platform
February 3, 2026Kristyn Plancarte approaches content creation the same way she approaches marine biology: with patience, curiosity, and...
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Brand
Expedia Taps Mattel’s Ken As Brand Ambassador For Super Bowl LX Campaign
February 3, 2026Expedia and Mattel announced a year-long partnership positioning fashion doll Ken as the travel company’s brand...
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Commentary
Livestreaming Platform Kuaishou Fined $3.7M For E-Commerce Violations In China
February 2, 2026Chinese regulators imposed a 26 million yuan (~$3.7 million) fine on Chengdu Kuaigou Technology, a unit...
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Talent Collectives
UK Podcast Producer Goalhanger Secures Investment From Chernin Group To Fuel U.S. Expansion
January 30, 2026Goalhanger has secured its first external investment since its founding in 2014, entering a strategic partnership...
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Commentary
Tiltify Reports $100M+ In Creator Fundraising For 2025, Launches Top 30 Campaign Countdown
January 29, 2026Tiltify announced that creator-led campaigns on its platform raised more than $100 million in 2025, marking...
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Commentary
Creator Economy, Marketing, And Commerce Conferences Crowd March 2026 Global Calendar
January 29, 2026March 2026 is shaping up to be one of the busiest months of the year for...
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Tech
How Chris & Crystal Jackson Are Bringing Worker Protections To The Creator Economy
January 28, 2026Chris and Crystal Jackson, the co-founders of essentL Creator, argue that while creators have built a...
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Agency
Building Influencer Marketing From The Inside Out: How Jeremy Barbara Is Rethinking The Agency Model
January 28, 2026Jeremy Barbara is the founder of InHouse Influencer Marketing, a New York-based consultancy launched in late...

