Talent Collectives

MOGL Launches NIL Feed Feature To Help College Athletes Learn From Top Earners, Streamline Deal Submissions

MOGL has released Version 2.0 of its iOS application, featuring the NIL Feed —a social media-style...

Commentary

Federal Judge Blocks Florida’s Ban On Kids’ Social Media Accounts, Calling Law ‘Likely Unconstitutional’

A federal judge has temporarily blocked Florida from enforcing a law that would ban social media...

Commentary

Podcast Advertising Outperforms Social Media In Attention And Trust, Study Finds

A new study of American media consumption reveals that podcast advertising outperforms other digital platforms in...

Commentary

Sprout Social Report: Gen Z Prefers Social Platforms For Search, Driving New Shopping Behaviors

Social media has surpassed traditional search engines as the primary information source for Gen Z, according...

Commentary

Italian Embassy Forum Explores Social Media’s Impact On Global Engagement

Credit: The Embassy of Italy in Washington D.C. (Left to Right): Alessandro Gonzales, Kaya Yurieff, Sabino...

Commentary

Short-Form Growing On YouTube While TikTok Engagement Remains Consistent Across All Video Lengths, Data Shows

Recent research analyzing millions of videos across major platforms reveals differing video content strategies and engagement...

Agency

Antenna Group Acquires Minority Stake In AI-Powered Creator Platform To Enhance Client Offerings

Global marketing and communications agency Antenna Group has acquired a minority ownership stake in AI-powered creator...

Agency

From TRND To Endlss: How Listening To Customers Transformed A Business 

During the pandemic-fueled e-commerce boom of 2020-2022, David Abbey and his team had built the social...

Agency

Whalar Group Secures $400 Million Valuation With Investment From Marc Benioff, Shopify, ‘Fast And Furious’ Producer Neal Moritz

Global creator enterprise Whalar Group has raised capital at a $400 million valuation from investors including...

Influencer

Elizabeth Weber’s Path From ‘Love Island’ Winner To Creator Educator

Elizabeth Weber reached an audience of over 200,000 virtually overnight after winning “Love Island USA’s” first...

Commentary

Emplifi Survey: Generational Gaps To Pose Challenges For Brands With One-Size-Fits-All Approach 

A new survey report from the social media management platform Emplifi, which polled nearly 1,000 U.S....

Technology

How Shift In Content Strategy Accelerated VINwiki’s Growth

VINwiki has amassed over 2 billion views by sharing car stories that traditional vehicle history services...

Platform

Social Media, In-Store Promotions Drive Frozen Food Purchase Decisions, Per NFRA

Traditional in-store promotions remain the most effective driver of frozen food purchases while social media increasingly...

Brand

International Beauty Shows Looking For Influencers To Cover World’s Largest Beauty, Spa Events

The International Beauty Shows (IBS) has issued a call for creative influencers to cover what it...

Technology

Photoroom Study Reveals What Really Drives E-Commerce Conversions

Only 7% of brands credit user-generated content (UGC) as a top engagement driver, yet a third...

Brand

Warner Music Group Sues Crumbl Cookies For Copyright Infringement In Social Media Marketing

Warner Music Group (WMG) filed a lawsuit against cookie company Crumbl for copyright infringement in Utah....

Platform

TikTok Calls Out Australia’s Communications Minister On Alleged ‘Sweetheart Deal’ With YouTube 

TikTok, Meta, and Snapchat are once again demanding explanations from Australian Communications Minister Michelle Rowland regarding...

Commentary

Now Trending In Sports & Athleisure Industry: Feminine Aesthetics, Celebrity Partnerships

Sports and athleisure brands are pivoting toward more feminine aesthetics and strategic celebrity partnerships as they...

Influencer

MrBeast Responds To Complaints About Las Vegas Event 

MrBeast, whose real name is Jimmy Donaldson, responded to a complaint on social media, acknowledging the...

Commentary

Beyond Scrolling: How Gen Z Uses Social Media To Connect, Curate, And Shop

New research from Meta and BAMM Global reveals how Gen Z’s social media habits are reshaping...

Commentary

Forecast Shows Podcast Creator Revenues To Nearly $1B In 2025, Outpacing Social Media Growth

U.S. podcast creator revenues are set to reach nearly $1 billion in 2025, marking a 27.3%...

Commentary

Emplifi Releases Social Media Strategy For 2025: Authenticity And Response Time Critical For Brand Success

A survey of nearly 1,000 U.S. social media users reveals that brands must prioritize authenticity, quick...

Commentary

After iShowSpeed’s Visit, Hong Kong Chief Executive Vows Support For Social Media Promotion

Hong Kong’s Chief Executive, John Lee Ka-chiu, announced that the city will provide “any possible help”...

Influencer

Walking Beats: Inside ARIatHOME’s ‘Wearable Studio’ Producing Musical Content On The Streets Of New York

In the bustling streets of New York City, a distinctive figure moves through the crowds, wearing...

Technology

Social Tip: Empowering Everyday Consumers By Leveraging Brand Love As A Competitive Advantage

Social Tip will pay anyone with a social media account to post about products they’ve purchased...