Agency
Antenna Group Acquires Minority Stake In AI-Powered Creator Platform To Enhance Client Offerings
Global marketing and communications agency Antenna Group has acquired a minority ownership stake in AI-powered creator platform No Logo.
The investment enables Antenna to offer clients in the climate, real estate, and health sectors a new tool for identifying and partnering with creators who align with their brand missions. The platform creates opportunities for brands to connect with purpose-led creators specializing in advocacy, social impact, sustainable living, fitness, and wellness.
“Adding No Logo to our technology stack supercharges our partnerships with conscious brands, organizations, and enterprises that are driving the world forward,” Keith Zakheim, CEO of Antenna Group, said in a press release. “For conscious brands, influencer-powered storytelling demands a higher level of authenticity to truly resonate.”
Cross-Continental Reach
No Logo currently operates across the Americas and Europe, having previously executed campaigns with Adobe, Meta, REI, and the United Nations. These initiatives connected brands with creators who collectively reach over 100 million followers across TikTok, Instagram, YouTube, and other platforms.
“This partnership with Antenna reflects our commitment, built on shared values and deep expertise in helping conscious brands tell meaningful stories,” stated Nicholas Guy, founder of No Logo.
Citing industry research, Antenna Group notes that 65% of B2B decision-makers trust third-party content from industry influencers when researching products and services. LinkedIn reports that 80% of B2B marketers using influencer marketing see improvements in brand credibility and pipeline development.
This investment follows Antenna Group’s recent acquisition of Czech Republic-based Rubikon PR and the launch of the agency’s new “Fully Conscious” brand identity earlier this year.
