Platform

Snap Closes Out AI Ads Rollout With MCP Server Opening Platform to Third-Party Agents

Snap released the final episode of its “Snapchat’s AI in Ads Crash Course” video series on...

Platform

Snap Reaches Settlement in Social Media Addiction Lawsuit, Leaving Meta as Sole Remaining Defendant

Snap has reached a tentative settlement in a lawsuit alleging its platform harms the mental health...

Commentary

Snap Brings AI Agents to Ads With New Campaign Tools, Creator Network

Snap Inc. has introduced a suite of AI-powered advertising capabilities, covering campaign setup, creative production, shopping...

Platform

Snap Promotes Emma Wakely to Head of Sports & Media as Platform Deepens Creator, AR Push

Snap Inc. has promoted Emma Wakely to Head of Sports and Media, placing her in charge...

Tech

Snap Unveils SPECS Augmented Reality Glasses at $2,195 Price Point

Snap Inc. unveiled SPECS at Augmented World Expo 2026 on June 16, its first augmented reality...

Platform

Snap Acquires Spatial AR Firm Illumix to Accelerate Specs Glasses Development

Snap has acquired spatial augmented reality (AR) company Illumix to support its Specs AR glasses development,...

Platform

Snap Names Anmol Malhotra Global Head of Content and Partnerships

Snap Inc. has promoted Anmol Malhotra to Global Head of Content and Partnerships, giving him oversight...

Platform

Snap Hosts First Spectacles Developer Bootcamp at Santa Monica HQ

Snap Inc. brought 45 Spectacles developers to its Santa Monica headquarters on May 11 for a...

Platform

Snap Cuts 1,000 Jobs, 16% of Workforce, as CEO Cites AI Efficiency Gains

Snap is laying off approximately 1,000 full-time employees, representing 16% of its global workforce, the company...

Platform

Snap Locks In Qualcomm as Long-Term Chip Partner for Specs AR Eyewear Platform

Specs Inc., a Snap subsidiary focused on augmented reality (AR) eyewear, has signed a multi-year strategic...

Agency

How Shady Dnaf Turned a Snapchat Bet Into a $23M Creator Economy Exit

When Amsterdam-based entrepreneur Shady Dnaf flew to Los Angeles around six years ago with no case...

Platform

Snap Acquires Rec Room Assets to Bolster AR Hardware Push as Social Gaming Platform Shuts Down

Snap Inc. has acquired select assets from Rec Room Inc. following the Seattle-based company’s announcement that...

Platform

Snap Launches Immersive AR Experience At Palace Of Versailles

Snap unveiled a new cultural partnership with the Palace of Versailles, bringing historical royal festivities to...

Platform

Snap Acquires Saturn Calendar App To Boost Social Features For Teen Users

Snap Inc. has acquired Saturn, a calendar application widely used by high school students, per Engadget....

Platform

Snap Rolls Out Bitmoji Game Creation Tools In Lens Studio Update

Snap Inc. has released Lens Studio 5.10, introducing new tools for augmented reality (AR) developers to...

Platform

Snap Finalizes $15 Million Music Licensing Deals with Major Publishers

Snapchat parent company Snap Inc. has secured licensing agreements with music publishers worth nearly $15 million...

Platform

Snap Stock Down 13%, Despite Better-Than-Expected Q1 Revenue 

Snap has reported first-quarter revenue of $1.36 billion, surpassing analysts’ expectations of $1.35 billion according to...

Platform

Snap Shelves Plans For Simplified App Version After Testing Showed Mixed Results

Snap Inc. has shelved plans for a simplified version of its flagship app, reverting to its...

Platform

Snap Unveils Advanced Brand Safety Tools For Marketing Partners

Snap has introduced new brand suitability controls to give advertisers expanded options to manage content adjacency...

Technology

#paid Unveils New Snapchat Integration To Enhance Creator-Brand Connections

Creator marketing platform #paid has announced an expanded partnership with Snap Inc., introducing a new integration...

Platform

Snap Launches Financial Incentive For AR Developers, Creators

Snap has introduced Challenge Tags, a new program offering cash prizes to augmented reality (AR) developers...

Technology

DoubleVerify Expands Snap Integration To Enhance Brand Safety, Ad PlacAement

DoubleVerify is expanding its partnership with Snap to provide brand safety and suitability measurement tools for...

Agency

OMG’s New Snap Partnership Taps Into The Power Of Snapchat Creators

Omnicom Media Group (OMG) announces a partnership with Snap Inc., leveraging the platform’s creator network for...

Platform

Snapchat Quietly Rolls Out Travel Tracker Footsteps For All iOS Users

Snapchat is rolling out the “Footsteps” feature to all iOS users, the company confirmed the launch...

Platform

Google Cloud, Snap Team Up To Introduce Major AI Upgrade To Users

Google Cloud and Snap Inc. announced an expanded partnership to enhance Snapchat’s My AI chatbot with...