Global social media agency SAMY launched Maia, a proprietary AI-powered platform designed to bring paid social, influencer activities, and owned media into a single management environment. The company positions it as a response to fragmented data infrastructure and inconsistent metrics across markets.

Maia gives brands access to a real-time campaign dashboard, an influencer approval hub, streamlined content approval workflows, brand safety screening, and granular performance and ROI insights. The platform also features spoken-word analysis, social listening, and AI visual search, enabling brands to scan social videos for their own products or those of competitors to identify trends and patterns.

Maia also includes a Social Relevance Score, a measurement framework developed by SAMY that combines more than 10 KPIs, including likes and comments, with platform-based weighting. The company says the score gives marketing decision-makers and executives a benchmark for social media relevance.

“Professional Influencer Marketing is no longer scalable without a unified infrastructure,” said Tobias Dumke, Global CTO of SAMY. “With over ten years of development and thousands of successful campaigns, we are now ready to roll out our technology globally.”

CEO Juan Andres Elhazaz said most current solutions force marketers to choose between global scale and local depth. “Maia delivers exactly that,” he said, referring to consistent data, comparable metrics, and cross-regional execution.

SAMY operates across 55 markets with clients including L’Oréal, The North Face, Diageo, Microsoft, and Samsung.

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