Commentary

28% Of U.S. Creators Tapped For Political Content: Is This The ‘Influencer Election’? [REPORT]

A new study by global creator agency Billion Dollar Boy, which surveyed over 4,000 consumers and...

Influencer

MostlyLuca Reveals How He Went From Lip-Syncing Videos On TikTok To Full-Time Content Creation

Luca Schaefer-Charlton never expected his seventh-grade lip-syncing videos to lead anywhere. Now, at 20, he's juggling...

Brand

Why Travel Brand Lost In Is Snapping Up Travelgram And Other Social Accounts

Lost In, a travel media brand led by former Jukin Media executives, is expanding its digital...

Platform

YouTube Announces New AI Tools That Put Creators In Control Of Their Likeness

YouTube is developing new technologies to help creators manage AI-generated content that uses their likeness, addressing...

Technology

Linqia’s Creator Council: Connecting Creators And Brands Through Data Insights

Influencer marketing agency Linqia is launching Creator Council, a new offering to enhance collaboration between brands...

Influencer

Banks Tap Social Media Influencers To Fight Biden’s Banking Reforms

The Consumer Bankers Association (CBA) is leveraging social media influencers to counter the Biden administration's proposed...

Platform

Inside TikTok’s Multi-Year NFL Deal To Enhance Football Experience

TikTok and the National Football League (NFL) announced an expansion of their partnership through a new...

Brand

West Elm Taps Style Influencer And Instagram Exec Eva Chen To Promote New Children’s Furniture Line

West Elm, a global design company and Williams-Sonoma, Inc. portfolio brand, announced a new collaboration with...

Platform

TikTok Ban Support Plummets To 32% – What’s Behind The Shift?

Support for a U.S. government ban on TikTok has fallen to 32%, down from 50% in...

Brand

UK Travel Influencers Land In Kenya As Part Of KTB’s Plan To Woo Millennials

The Kenya Tourism Board (KTB) launched the final phase of its influencer marketing campaign, welcoming renowned...

Influencer

YouTuber Nikocado Avocado Loses 250lbs In Secret In A 2-Year Prank That Shocked Millions Of Fans

Nicholas Perry, known on YouTube as Nikocado Avocado, reveals he has lost 250 pounds over two...

Platform

Gen Z’s Surprising Music Hub: 79% Of Teens Use This Platform (Hint: It’s Not Spotify)

A new study, "PARTY USA Summer 2024," reveals that YouTube has become the dominant platform for...

Commentary

YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]

Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...

Brand

NASA Opens Door For Digital Creators To Join Europa Clipper Launch

NASA invites digital content creators to apply for a chance to attend the launch of the...

Platform

New YouTube Policy Targets Content Threatening Teen Self-Perception

YouTube is implementing new measures to limit teenagers' exposure to certain content related to weight, fitness,...

Brand

L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club

L'Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...

Influencer

Viral TikTok Saga ‘Who TF Did I Marry?’ Heads To TV, Starring Natasha Rothwell 

Natasha Rothwell is set to star in and produce a television adaptation of "Who TF Did...

Commentary

6 Right-Wing Influencers Unknowingly Worked For Russian Front, Feds Say

U.S. prosecutors allege that six conservative influencers with millions of followers unknowingly worked for a company...

Technology

LTK Creator App Unveils Dedicated Search Tab, Commission Feature To Boost Earnings

Creator commerce platform LTK has introduced major updates to its LTK Creator app to enhance creator...

Brand

Unplugging in a Scrolling World: Games4Two’s Mission to Bring Families Back to the Board Game Table

Board games are making a comeback, and it's not just family game nights driving the trend....