Agency

MODERNSPEAK’s Kristyn Snell Exposes The Hidden Value Gap In Influencer Partnerships

When Kristyn Snell reached out to five parenting bloggers in 2017, their willingness to promote her...

Influencer

The Secret Formula Behind “Mr. Thank You”: Sergey Kosenko’s Journey To 46 Million Instagram Followers

Turning a simple "thank you" into a multi-million-dollar empire sounds impossible.  Yet, that's exactly what Sergey...

Influencer

Alyssa McKay Shares Her Journey From Foster Care To Full-Time Content Creator

"I’ve vlogged every day for three years straight," says Alyssa McKay, her voice a mix of...

Platform

Telegram Celebrates 11th Anniversary With New Monetization Tools For Content Creators

Telegram marked its 11th anniversary on August 14.  Founder Pavel Durov recently reported on his Telegram...

Platform

Meta’s AI Studio To Launch In Australia And New Zealand, Bringing AI Assistants To Local Creators

Meta's AI Studio, a platform allowing users to create, share, and discover AI assistants, is poised...

Platform

Instagram Ignoring Hate Speech? 93% Of Abusive Comments Against Female Politicians Remain Online

A new study by the Center for Countering Digital Hate (CCDH) finds that Instagram fails to...

Platform

Snapchat’s Latest Ad Platform Updates: Key Improvements And Results

Snap Inc. reports significant growth in its advertising platform, with the number of active advertisers more...

Commentary

White House Hosts 100 Influencers At First Creator Economy Conference

The White House's Office of Digital Strategy hosted its inaugural Creator Economy Conference, bringing together 100...

Influencer

Landen Purifoy’s Crescendo From Lockdown Boredom To Content Creation Fame And 18M+ Followers

Ping-pong balls bouncing off pots and pans create melodies that captivate millions. This isn't a quirky...

Influencer

How ‘Edutainment’ Creator Hafu Go Turned Hobbies Into Viral Content

From lip-syncing Taylor Swift to 200 viewers to teaching millions about Rubik's Cubes and yo-yo champions,...

Influencer

Ryan’s World Ventures Into Cinema With “Titan Universe Adventure”

Popular YouTube channel Ryan's World is set to debut its first theatrical release on August 16. ...

Commentary

New FTC Rule Bans AI-Generated And Fake Online Reviews

The U.S. Federal Trade Commission (FTC) announced a final rule prohibiting the sale, purchase, and use...

Influencer

‘Diary Of A CEO’ Host Steven Bartlett Finds Himself In The Center Of Ad Controversy

Entrepreneur and social media influencer Steven Bartlett faces scrutiny as the UK's Advertising Standards Authority (ASA)...

Platform

Behind TikTok’s Amazon Gift Card Offer: A Bid To Counter Slowing Growth

TikTok is offering cash incentives to attract new users in the United States. According to a...

Platform

X Sees Record Engagement With 238M Posts And 103B Impressions During Paris Olympics

X reports record-breaking engagement during the 2024 Paris Olympic Games, with 238 million posts generating 103...

Platform

Threads Rolls Out New “Insights” Analytics Dashboard For Desktop Users 

Meta’s social media platform Threads has introduced a new analytics dashboard for desktop users, dubbed "Insights." ...

Technology

UMI Games New President Tom Parry Explains Why Brands Can’t Ignore Free-To-Play Gaming Platforms

“The introverts are finally having their day,” declares Tom Parry, the newly appointed President of Whalar...

Brand

The Surprising Ingredient Behind Influencer-Founded Bloom Nutrition’s 12B TikTok Views

Bloom Nutrition, a supplements company founded by fitness influencer Mari Llewellyn, reports that its products have...

Platform

UMG Partners With Meta To Expand To 6 Major Platforms, Prevent Unauthorized AI Content

Universal Music Group (UMG) and Meta announced an expanded global, multi-year agreement extending UMG's music licensing...

Platform

How TikTok And Snap Are Wooing Influencer Agencies, Challenging Meta’s Dominance

TikTok and Snap are intensifying efforts to attract influencer agencies, offering exclusive perks and data access...