This is the saga that keeps on giving. Before the ban, rumors twirled about whether it was possible, or if there was even a way out of it. Then the plot thickened with rumored bids and planned buy outs.
Here to put some sense, and substance, into this unfolding saga are 10 experts from across the creator economy as they share their views on what happens to TikTok after the extended deadline.
TikTok isn’t going anywhere and was never going to. Trump believes in commerce and influence. By “saving” TikTok, he’s won points with a younger demographic. He’s also made it clear that he wants at least 50% US ownership – knowing full well that means more money in American pockets. He’s a businessman and won’t get in the way of Americans making money.
In 90 days, I honestly believe TikTok will still be thriving, most likely under some form of American ownership or a strategic partnership. The platform is simply too valuable—culturally, socially, and financially—to just disappear, especially given how much it has shaped American pop culture and the economy. From creators making careers to businesses finding new audiences, TikTok has become such an integral part of everyday life in the U.S. that it’s hard to imagine it being shut down. There are plenty of strong candidates who understand its global influence and the massive opportunity it presents, so I’m confident a deal will be reached. Trump is a businessman at the end of the day, and I’m sure he recognises how important this decision is—not only to address security concerns but also to maintain America’s role in the tech industry. With so much at stake, a resolution seems inevitable.
“In these uncertain times, predicting the future of TikTok is challenging. If the platform is sold, will it remain the TikTok we know and love? Probably not. Rather than fixating on TikTok’s lifespan, the creator industry should prioritize empowering creators to build sustainable businesses that can thrive regardless of the rise or fall of any single platform. Diversification and adaptability are key to ensuring long-term success in an ever-changing digital landscape.”
My prediction is that I think TikTok will be forced to sell their app to an American company but even then, people are going to find a way to download “TikTok” by either using VPN and that sort of thing if the ban still is in effect.
Predicting where the TikTok saga will land in 90 days is tricky, as it’s subject to political, economic, and technological factors. However, we do anticipate that a compromise will be reached, and a settlement will be negotiated that addresses the data concerns. Whether that compromise is an actual sale of U.S. operations of TikTok or an agreement to enhance safeguards by agreeing to host all U.S. user data domestically and improve governance to alleviate national security concerns remains to be seen.
We do know that the next administration is prioritizing a solution to safeguard TikTok from a total shutdown so the next few weeks will be telling as to how that happens.
In the case we are wrong and TikTok sees a total shutdown, creators are diversifying their content to other platforms, along with their audiences. So those watch time minutes won’t disappear, they’ll just benefit Meta, SnapChat, YouTube, and any other platform that fills the void. The creator space will continue its rapid growth – with or without TikTok.
We’re undoubtedly in for a political roller coaster with plenty of ups, downs, and hairpin turns. TikTok’s immense influence and the significant revenue it generates for American companies and creators mean that finding a resolution is not just probable—it’s essential.
My expectation is that President Trump will push for measures mirroring the way China regulates foreign companies operating within its borders. China often requires joint ventures in certain industries, mandating partial local ownership and technology sharing, alongside stringent regulatory oversight of operations, data, and intellectual property. Similarly, the U.S. could enforce partial American ownership of TikTok and implement safeguards to monitor
and control its algorithm, particularly if concerns arise about undue influence on U.S. users. While this approach would reflect a growing trend of regulatory parity, the ultimate resolution will likely aim to balance national security
interests with economic realities, ensuring the platform continues to provide value to American companies and creators.
At QYOU, while we have deep expertise in TikTok, our operations span all major platforms, and both YouTube and Meta offer significant audience overlaps. We already started shifting some of our clients’ TikTok exposure to other platforms and are increasing our investment in Snapchat. This flexibility allows us to continue meeting our clients’ goals, regardless of how this ongoing saga unfolds.
Social media is a dynamic landscape, so we’re always prepared for product changes and never depend too heavily on a single platform. If a TikTok ban is enforced, we will continue to develop in-culture creator campaigns that live across social, as well as ‘beyond the phone’ on OTT and linear placements. Our creator business continues to grow, and that success is seen across multiple platforms – Instagram, Pinterest, YouTube – in addition to TikTok.
I have full confidence that we will see a resolution and that there will not be a ban of TikTok as we had previously thought was possible last week or even back in 2020. TikTok has created new jobs, an industry many Americans rely on, and a platform for free speech and creativity. After last week’s outage, its impact on American culture, the creator economy, advertising, and e-commerce was brought into a new light.
In 90 days, if President Trump grants TikTok a temporary extension, we may see significant shifts in the platform’s operation and influence. With American social media and tech companies likely stepping in, we could witness a restructuring of TikTok’s algorithms to align more closely with U.S. platforms, which could enhance its political impact. If ownership shifts to an American company, this could further integrate TikTok into the broader landscape of U.S. tech, providing more oversight and potentially stabilizing its presence.
For the creator economy, a ban might be less shocking now. The American people are increasingly aware that their influence over events may be more limited than they previously believed. With politicians exposing the complexities behind the scenes, we’re gaining a clearer view of how decisions are made and who truly holds the power. This fosters a greater understanding of the dynamics at play in our digital landscape. Because of this, creators may adapt more swiftly, understanding that platforms can change or disappear.
This situation could also cultivate a deeper connection between fans and creators, increasing engagement and gifting as audiences recognize the precariousness of these platforms. Ultimately, whether TikTok stays or goes, the landscape will be more transparent, with creators and consumers better prepared for whatever comes next.
There is a possibility that TikTok could establish a partnership with multiple U.S. stakeholders—such as tech giants for infrastructure, media groups for oversight, and independent organizations for data privacy monitoring. This could address security concerns while keeping the platform operational. Recent disruptions show that creators and users adapt quickly, strengthening their presence on Instagram Reels, YouTube Shorts, and newer platforms like Lemon8. Instead of fully shifting to one platform, a multi-platform strategy is becoming the norm. Smart creators and brands are diversifying, optimizing their presence across platforms and focusing on community relationships rather than relying on a single platform. The takeaway: Prioritize building connections that can withstand platform changes, as adaptability and diversification are essential for success.
Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.
This is the saga that keeps on giving. Before the ban, rumors twirled about whether it was possible, or if there was even a way out of it. Then the plot thickened with rumored bids and planned buy outs.
Then D-Day came, but like an intriguing TV daytime drama, the shutdown was delayed and TikTok emerged yet again. For the next 75 days at least, the reprieve provided for by U.S. President Donald Trump’s executive order. What could be more dramatic?
Here to put some sense, and substance, into this unfolding saga are 10 experts from across the creator economy as they share their views on what happens to TikTok after the extended deadline.
Aneesh Lal, Founder, The Wishly Group
TikTok isn’t going anywhere and was never going to. Trump believes in commerce and influence. By “saving” TikTok, he’s won points with a younger demographic. He’s also made it clear that he wants at least 50% US ownership – knowing full well that means more money in American pockets. He’s a businessman and won’t get in the way of Americans making money.
Amina Maz, Content Creator
In 90 days, I honestly believe TikTok will still be thriving, most likely under some form of American ownership or a strategic partnership. The platform is simply too valuable—culturally, socially, and financially—to just disappear, especially given how much it has shaped American pop culture and the economy. From creators making careers to businesses finding new audiences, TikTok has become such an integral part of everyday life in the U.S. that it’s hard to imagine it being shut down. There are plenty of strong candidates who understand its global influence and the massive opportunity it presents, so I’m confident a deal will be reached. Trump is a businessman at the end of the day, and I’m sure he recognises how important this decision is—not only to address security concerns but also to maintain America’s role in the tech industry. With so much at stake, a resolution seems inevitable.
Madison Luscombe, Co-Founder and CMO, The Creator Society
“In these uncertain times, predicting the future of TikTok is challenging. If the platform is sold, will it remain the TikTok we know and love? Probably not. Rather than fixating on TikTok’s lifespan, the creator industry should prioritize empowering creators to build sustainable businesses that can thrive regardless of the rise or fall of any single platform. Diversification and adaptability are key to ensuring long-term success in an ever-changing digital landscape.”
Young Billboard, President, Topsound Collective
My prediction is that I think TikTok will be forced to sell their app to an American company but even then, people are going to find a way to download “TikTok” by either using VPN and that sort of thing if the ban still is in effect.
Emily Fonda, Co-Founder, The Sociable Society
Predicting where the TikTok saga will land in 90 days is tricky, as it’s subject to political, economic, and technological factors. However, we do anticipate that a compromise will be reached, and a settlement will be negotiated that addresses the data concerns. Whether that compromise is an actual sale of U.S. operations of TikTok or an agreement to enhance safeguards by agreeing to host all U.S. user data domestically and improve governance to alleviate national security concerns remains to be seen.
We do know that the next administration is prioritizing a solution to safeguard TikTok from a total shutdown so the next few weeks will be telling as to how that happens.
In the case we are wrong and TikTok sees a total shutdown, creators are diversifying their content to other platforms, along with their audiences. So those watch time minutes won’t disappear, they’ll just benefit Meta, SnapChat, YouTube, and any other platform that fills the void. The creator space will continue its rapid growth – with or without TikTok.
Glenn Ginsburg, President, The QYOU
We’re undoubtedly in for a political roller coaster with plenty of ups, downs, and hairpin turns. TikTok’s immense influence and the significant revenue it generates for American companies and creators mean that finding a resolution is not just probable—it’s essential.
My expectation is that President Trump will push for measures mirroring the way China regulates foreign companies operating within its borders. China often requires joint ventures in certain industries, mandating partial local ownership and technology sharing, alongside stringent regulatory oversight of operations, data, and intellectual property. Similarly, the U.S. could enforce partial American ownership of TikTok and implement safeguards to monitor
and control its algorithm, particularly if concerns arise about undue influence on U.S. users. While this approach would reflect a growing trend of regulatory parity, the ultimate resolution will likely aim to balance national security
interests with economic realities, ensuring the platform continues to provide value to American companies and creators.
At QYOU, while we have deep expertise in TikTok, our operations span all major platforms, and both YouTube and Meta offer significant audience overlaps. We already started shifting some of our clients’ TikTok exposure to other platforms and are increasing our investment in Snapchat. This flexibility allows us to continue meeting our clients’ goals, regardless of how this ongoing saga unfolds.
Leslie Koch, Senior Vice President, Así Creators and Social Strategy, TelevisaUnivision
Social media is a dynamic landscape, so we’re always prepared for product changes and never depend too heavily on a single platform. If a TikTok ban is enforced, we will continue to develop in-culture creator campaigns that live across social, as well as ‘beyond the phone’ on OTT and linear placements. Our creator business continues to grow, and that success is seen across multiple platforms – Instagram, Pinterest, YouTube – in addition to TikTok.
Gabe Gordon, Co-Founder and CEO, Reach Agency
I have full confidence that we will see a resolution and that there will not be a ban of TikTok as we had previously thought was possible last week or even back in 2020. TikTok has created new jobs, an industry many Americans rely on, and a platform for free speech and creativity. After last week’s outage, its impact on American culture, the creator economy, advertising, and e-commerce was brought into a new light.
Tinashe Chaponda, CEO and Founder, Sosani Studios
In 90 days, if President Trump grants TikTok a temporary extension, we may see significant shifts in the platform’s operation and influence. With American social media and tech companies likely stepping in, we could witness a restructuring of TikTok’s algorithms to align more closely with U.S. platforms, which could enhance its political impact. If ownership shifts to an American company, this could further integrate TikTok into the broader landscape of U.S. tech, providing more oversight and potentially stabilizing its presence.
For the creator economy, a ban might be less shocking now. The American people are increasingly aware that their influence over events may be more limited than they previously believed. With politicians exposing the complexities behind the scenes, we’re gaining a clearer view of how decisions are made and who truly holds the power. This fosters a greater understanding of the dynamics at play in our digital landscape. Because of this, creators may adapt more swiftly, understanding that platforms can change or disappear.
This situation could also cultivate a deeper connection between fans and creators, increasing engagement and gifting as audiences recognize the precariousness of these platforms. Ultimately, whether TikTok stays or goes, the landscape will be more transparent, with creators and consumers better prepared for whatever comes next.
Kristen Standish, CEO, VizSense
There is a possibility that TikTok could establish a partnership with multiple U.S. stakeholders—such as tech giants for infrastructure, media groups for oversight, and independent organizations for data privacy monitoring. This could address security concerns while keeping the platform operational. Recent disruptions show that creators and users adapt quickly, strengthening their presence on Instagram Reels, YouTube Shorts, and newer platforms like Lemon8. Instead of fully shifting to one platform, a multi-platform strategy is becoming the norm. Smart creators and brands are diversifying, optimizing their presence across platforms and focusing on community relationships rather than relying on a single platform. The takeaway: Prioritize building connections that can withstand platform changes, as adaptability and diversification are essential for success.