Influencer

iShowSpeed Reportedly Offered $600 Million Streaming Deal By Twitch

Darren "iShowSpeed" Watkins Jr., one of YouTube's most popular content creators, has reportedly received a $600...

Commentary

Nearly 90% Of Indian Influencers Unable To Make Full Living From Social Media, Report Reveals

Despite the growing creator economy in India, 88% of content creators earn less than 75% of...

Platform

Meta Introduces New WhatsApp Marketing, AI Features For Enhanced Business Capabilities

Meta introduced centralized marketing campaign management across WhatsApp, Facebook and Instagram through Ads Manager and AI...

Platform

Snap Launches Immersive AR Experience At Palace Of Versailles

Snap unveiled a new cultural partnership with the Palace of Versailles, bringing historical royal festivities to...

Platform

YouTube Cracks Down On ‘Mass-Produced’ Content Monetization, Targeting Shorts Spam

YouTube is implementing stronger enforcement measures against "mass-produced or repetitive" content starting July 15, 2025. The...

Influencer

Aviation Influencer Nonstop Dan Reveals Kuwait Airways’ Response To Controversial Flight Incident 

Following a controversial incident involving aviation content creator Nonstop Dan aboard a Kuwait Airways first-class flight...

Platform

TikTok Reportedly Developing U.S. Version Of App Ahead Of September Deadline For Divestiture

TikTok is preparing a standalone version of its platform specifically for U.S. users as part of...

Commentary

North Korea Restricts Western Influencers From Upcoming Trade Fair

North Korea is prohibiting Western influencers and content creators from participating in an upcoming international trade...

Platform

TikTok Shop Malaysia Doubles ‘Free Returns’ Window For Mall Brands

TikTok Shop Malaysia has extended its free returns period from 15 to 30 days exclusively for...

Platform

YouTube Series To Simplify Ad Solutions For Southeast Asian Marketers

YouTube has launched a new creator series titled “Marketing Unfiltered” to highlight its Ad Solutions for...

Platform

TikTok Shop In The U.S. Initiates Layoffs, Third Time Since April

TikTok has conducted its third round of layoffs for the TikTok Shop U.S. team since April,...

Platform

Substack Enhances Live Video Platform With Suite Of New Tools

Substack has unveiled significant upgrades to its live video capabilities, introducing new features designed to simplify...

Platform

Amazon To Double Influencer Commissions For Extended Four-Day Prime Day Event

Amazon is increasing commission rates for influencers across 13 product categories from July 1 through July...

Agency

Inside Clicks Talent’s $250K Bet To Revamp Influencer Marketing Technology

Refusing to be hampered by manual processes and inefficient workflows that often plague influencer marketing, Clicks...

Influencer

Creator CEO: Uptin On Building Content Businesses 

Uptin has a unique position in the creator economy. As both a content creator with 3.2...

Brand

Unilever India Slashes Traditional Ad Budget, But Boosts Influencer Spending By 40% In Digital Strategy Shift

Hindustan Unilever Limited (HUL), India's largest consumer goods company, has reduced its overall advertising and promotional...

Commentary

Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims

Influencer marketing continues to grow, but American consumers remain more skeptical of content creators than traditional...

Platform

Meta Unifies Video Creation On Facebook 

Meta has announced a major update to Facebook's video creation process, eliminating the distinction between standard...

Brand

Baby Furniture Startup Lalo’s Sales Grows 73%, Thanks To Influencer Marketing Targetting Millennial, Gen Z Parents

Baby furniture startup Lalo reports 73% growth in unit sales over the six-month period ending March...

Technology

Cloudflare Unveils New Model For AI Companies To Compensate Content Creators

Cloudflare has launched "pay per crawl" in private beta, offering content creators a mechanism to monetize...