Agency

The ‘Community Moat’: Transforming Creator Relationships Into Strategic Assets

Most brands build their influencer marketing strategies on platforms they don't control. SARAL founder and CEO...

Talent Collectives

Slash Management: Creator Success Beyond Social Media

Many TikTok stars fade after their viral moment. Not too few YouTubers plateau after early success....

Talent Collectives

SliDE Consultancy: Championing Flexible  Creator Management

Creator talent management is facing a major challenge: traditional agencies lock creators into restrictive contracts, limiting...

Commentary

India’s Creator Economy Surges 322% In Four Years, Research Shows

New research from influencer marketing platform Qoruz reveals India's creator economy has expanded from 962,000 influencers...

Agency

Merchantwise Group Expands Portfolio With Social Media Agency Buyout

Merchantwise Group has acquired The Social CliQ and The Content CliQ to expand its digital marketing...

Commentary

Podcast Watch Time Surges On YouTube And Spotify, Opens Revenue Opportunities For Creators And Brands

Video podcast viewership in the United States has been on the rise, with major platforms like...

Commentary

Dubai Seeks Spot Among The World’s Creator Economy Hubs

Is Dubai the next mecca of the global creator economy? Creator economy insider Jim Louderback says...

Talent Collectives

The Business Of Content Creation: Lawyer Merlyne Jean-Louis On Why Creators Need To Think Like CEOs

"If you're an influencer or content creator, you are a business owner. Thus, you have to...

Commentary

Viral On TikTok? Study Shows Song Has 84% Of Success On Billboard Charts, New Research Finds

A new study commissioned by TikTok in partnership with Luminate reveals quantifiable connections between TikTok engagement...

Platform

TikTok Returns To U.S. App Stores

Apple and Google have restored TikTok to their respective app stores after receiving confirmation from U.S....

Agency

Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable

Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...

Agency

How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts

When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...

Technology

Tech Startup Uscreen Raises $150M To Power Influencer-Branded Apps

Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...

Influencer

Inside the Billion-View Business: How Top YouTube Creators Built Empires in Children’s Content

Forget traditional media deals—savvy creators are building multi-million view channels by creating content directly for kids...

Commentary

Must-Attend Creator Economy Events In March 2025

The creator economy is one of the fastest-growing segments of the global business landscape. According to...

Commentary

Report: DTC Brands See ‘Humor Ads’ Driving Higher Engagement 

A Motion research analyzing $100 million in advertising spend reveals that humorous content accounts for 25%...

Commentary

Study Reveals Instagram Creator Engagement Growth In 2024, Influencer Rates

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Agency

Privy Reviews: The ‘Rotten Tomatoes’ For Creators

"Reviews are great for digital word of mouth," explains Vanessa Franz, founder and CEO of Privy...

Influencer

Harvard Student-Athletes Bypass University’s Official NIL Marketplace

Harvard student-athletes continue to secure brand partnerships independently despite the university's January launch of a centralized...

Technology

Tech startup Uscreen Raises $150M To Power Influencer-Branded Apps

Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...