Platform

TikTok Gets Reprieve, But Deal In Peril Following ‘Tariff War’ Between U.S. And China

U.S. President Donald Trump signed an executive order extending TikTok's U.S. operations by 75 days as...

Commentary

Beauty Brands Leverage Influencer Partnerships For Heightened Consumer Impact

Content from influencers and creators deliver higher returns than brand-owned channels across the beauty industry, according...

Platform

YouTube Debuts Suite Of Creation Tools For Enhanced Short-Form Video Editing Capabilities

YouTube is rolling out five new creation tools for its Shorts platform this spring, responding to...

Brand

Walmart Refutes ABC News Story On Potential TikTok Acquisition 

Walmart has denied reports from ABC News that it was "actively considering" joining a group of...

Platform

Snapchat Expands Partner Program To Help Drive Results For Agencies

Snapchat is introducing an enhanced Agency Partner Program, expanding its existing offering to accommodate agencies of...

Commentary

Creator Economy Job Market Rebounds In Q1 2025, New York Emerges As Top Hub

The creator economy job market showed signs of recovery in the first quarter of 2025, with...

Brand

QVC First: ‘Always-On’ Live Shopping Streams On TikTok In U.S. Launched

QVC Group has entered an agreement to host 24/7 live shopping streams featuring its brands, products,...

Platform

AppLovin Submits TikTok Bid With Eye On Global Ad Opportunities

AppLovin Corp. has submitted a bid for TikTok's assets outside of China as the April 5...

Agency

Later Appoints Ryan Bonnici As CMO To Lead Growth Initiatives

Later, an influencer marketing and social media management platform, announced the appointment of Ryan Bonnici as...

Agency

Verbatim: How Brianna Doe Is Generating Brand Value In An Era Of Endless Options

After 12 years of working in-house at lean startups, where she led influencer marketing alongside social...

Strategy

The Rise Of Employee Influencers: How EGC Is Making A Mark In Brand Marketing In 2025

Employee-generated content (EGC)—content created and shared by employees that showcases their experiences, insights, and perspectives about...

Talent Collectives

Billion Dollar Boy Launches Creator Fund To Support Emerging Talent At Major Events, Starting With Cannes Lions Festival

Global creator agency Billion Dollar Boy and platform FiveTwoNine have launched The Creator Fund, a grant...

Platform

Meta AI Research Chief Announces Departure, Leaving Platform At Critical Juncture 

Meta's head of artificial intelligence research, Joelle Pineau, has announced her departure from the company effective...

Commentary

WFA Research Finds 54% Of Brands Planning Increased Influencer Marketing Spending In 2025

Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise, according...

Agency

Hypothesis Wins Ather Energy Account For Influencer Marketing 

Hypothesis by Only Much Louder (OML) has secured the influencer marketing mandate for Ather Energy, the...

Platform

Mark Cuban-backed Startup Launches TikTok Competitor 

Skylight, a short-form video app built on the AT Protocol, has finally launched after just 10...

Platform

Amazon, OnlyFans Founder Join TikTok Bid As Deadline Looms

Amazon and a consortium led by OnlyFans founder Tim Stokely have emerged as the latest potential...

Agency

Shermin Lakha Highlights The Potential Of ‘Boring Products’ In Live Stream Marketplace

Tiger Tiger Creative Agency has sourced, trained, and deployed over 180 live stream creators who have...

Influencer

Kat James On Finding Her Second Act In The Creator Economy At 50

Kat James built a TikTok following of one million by teaching beauty techniques to women aged...

Technology

Pixability: Making Every YouTube Impression Matter With A Data Advantage 

Pixability, founded as a tech company exclusively focused on YouTube advertising optimization, serves brands and agencies...