Calling all beauty influencers and content creators! Joining Sephora’s Affiliate Program might be a great way to grow your social media presence and earn some extra cash.
Sephora’s Affiliate Program allows beauty influencers to promote Sephora’s wide range of beauty products in exchange for a small commission on that purchase. Plus, Sephora Affiliates also receive a plethora of added-on bonuses exclusive to the program.
After examining all of the perks and details Sephora’s Affiliate Program has to offer, we’re here to tell you everything you need to know. Let’s dive right in!
What Is the Sephora Affiliate Program?
Sephora’s Beauty Affiliate Program is one of the largest affiliate programs available to beauty influencers. Containing over 200 reputable brands and 13,000 top beauty products, Sephora can be an excellent brand to partner with if you’re getting into affiliate marketing.
Sephora sells products from the most coveted beauty brands in the industry, and they even have their own cosmetics line called the Sephora Collection. They also sell different types of products including:
- Tools & Brushes
- Bath & Body
Plus, there are no upfront costs or fees to join the program, so there is no risk on your behalf.
How to Join the Sephora Affiliate Program
- Complete the Sephora Affiliate Online Registration powered by Rakuten.
- Wait for a representative to review your information.
- Once accepted, you are able to advertise your affiliate link on your social media platform(s).
- You may begin tracking analytics and commissions earned.
How Much Does Sephora Pay Affiliates?
The Sephora affiliate commission rate is 5 percent of every product they sell through their affiliate link. But, for some categories of products, the commission rate may rise to as high as 10 percent.
It is important to note that payments are made monthly. Also, in order to get paid, you must meet the $50 threshold. If you do not meet this threshold, your commissions will be rolled over to the next month.
All of the payment details are processed through Rakuten through either direct deposit or a physical check. So if you already have a Rakuten account, you’re good to go!
How Long Does It Take Sephora to Review Applications?
Sephora takes their time and goes through each of the affiliate applications one by one. For this reason, it may take some time before you are accepted into the program.
As an estimate, most people get notified whether they’ve been approved around 3 weeks after they’ve submitted their application.
What Sephora Products Can You Promote?
As part of the Sephora Squad, you can promote skincare, makeup, hair care, and fragrance products. One of the best things about being a Sephora Affiliate is that there are no brand or product restrictions on what you can earn commission on. With beauty trends changing at such a rapid pace, you’ll be able to regularly market new, popular products immediately using your affiliate link.
Sephora Affiliate Program Cookie Duration
One downfall of the Sephora Affiliate Program is the cookie duration time, sitting at only 24 hours. This means that customers only have 24 hours starting from the time they clicked your affiliate link to purchase the product, earning you a commission.
24 hours is relatively a very short cookie duration time compared to other brands in the beauty space. For example, the Bath & Body Works Affiliate Program offers a 15-day cookie window.
Getting Accepted Into the Sephora Affiliate Program
Sephora’s team manually goes through all of the applications and picks out the influencers that they believe will best promote their products. While there isn’t a specific list of rules and requirements, there are a few things that you’ll definitely need to have if you want to be accepted including:
- A reputable website
- A large and/or growing audience
- Knowledge of how to use affiliate links
- A clear niche in the beauty industry
The only non-negotiable requirement is that you must be at least 18 years of age.
Special Bonuses for Sephora Affiliates
If you are accepted into the Sephora Affiliate Program, you also receive a ton of added-on perks and bonuses. Here is what Sephora offers to all affiliates:
- Commission links include all products (no brand exclusions)
- First look at new beauty products
- Free samples with every order
- Free shipping on orders exceeding $50
- Exclusive Sephora newsletters
- Exclusive offers and promotions
- Free marketing templates and materials
How to Be Successful as a Sephora Affiliate
After getting approved to be a Sephora Affiliate, it can take time to start making a large number of commissions right away. One important thing to remember is to stay consistent and, over time, the commissions will start rolling in.
How to Promote Affiliate Links
Depending on what social media platform you are on, there are plenty of different ways to get your affiliate links out there. After choosing the product you want to promote, you’ll want to brainstorm the best way to market it to your audience. Here are a few ideas:
- Tutorial videos/blog posts
- Product reviews
- Product round-ups
- Routine/Everyday Products
Making Use of Sephora’s Exclusive Marketing Materials
Sephora offers free marketing materials to their affiliates when you join the program. Some of these materials include special promotions, banners, and various creatives. If you don’t have the time to create content to market your affiliate links, definitely make use of these!
Testing Out Free Samples
When you are a Sephora Affiliate, you receive free samples with every purchase. If you’re trying to find new products to test out and promote to your audience, free samples can be a great starting point!
Then, if you really like the product, you’re able to share that with your audience and provide your affiliate link for them to try it out as well.
How Beauty Influencers Can Benefit From Sephora’s Affiliate Program
If you are a beauty influencer, content creator, or blogger, utilizing Sephora’s Affiliate Program may be a great way to create another stream of income and build trust with your audience. Compared to other affiliate programs in the beauty industry, Sephora has one of the highest commission rates and the widest selections of products to promote.
This program has elevated the way that beauty products are promoted and how influencers can make money doing so.