The beauty industry and affiliate programs seem to go hand in hand, allowing a plethora of influencers to see great monetary success. This form of marketing is also very competitive with 14% of programs now adhering to the health and beauty niche. To discover more about these programs, Netinfluencer will discuss everything you need to know about joining the Bath & Body Works Affiliate Program.
How Popular Is Bath & Body Works?
First launched in 1990, Bath & Body Works quickly became a key element of every American shopping mall. After opening its first store in Cambridge, Massachusetts, the company continued to expand, forming Bath & Body Works at Home in 1997.
Since then, the franchise has expanded over 6 continents and is regarded as the largest bath cosmetics store in the United States. The company has also seen an increase in annual revenue, particularly in the last two years.
In 2022, Bath & Body Works earned around $7.882 billion in revenue, which is a 22.5% increase from the previous year. This highlights the brand’s success in a collection of global markets as well as its desire to continue diversifying its product line.
The business also conducts a series of CSR initiatives, helping disadvantaged groups from across the world to have access to fundamental hygiene products. These campaigns are carried out via volunteer time, product donations, and resources. Thus, the brand works to create a sense of self-sufficiency and safety for those in need.
What Is the Bath & Body Works Affiliate Program?
The Bath & Body Affiliate Program allows influencers and other types of content creators to earn a commission on the products they refer. These individuals will be asked to place a variety of referral links and affiliate codes across their most active platforms. In turn, influencers will be rewarded by earning a small cut of the revenue.
These links can be placed across a wealth of platforms including social media, price comparison sites, and review sites. All of the processing is controlled via a separate affiliate marketing platform so you can keep track of your earnings with ease.
You will also gain access to an online dashboard so that you can track your performance and sales throughout the year. In addition, affiliates will also be able to use a Live Chat feature to resolve any issues they may have throughout their journey. This feature can also be used to formulate individual codes and receive more links if needed.
What Rewards Are on Offer?
- 5% commission rate.
- 15-day cookie window.
- Access to exclusive scents such as Japanese Cherry Blossom.
- Unique promo codes for best-selling items like three-wick candles.
- 5% off all products.
What Are the Eligibility Requirements?
Approved affiliates must show a deep devotion and understanding of the Bath & Body Works brand. For example, they must ensure that they are using correct reference terms such as ‘we’, ‘our’, and ‘BBWD’. This is to create a sense of cohesion and allow affiliates to effectively blend in with the wants of the brand.
In addition, affiliates must not post any licensed Bath & Body Works material on any illegal or inappropriate sites. This includes references to politics and current affairs. Users are also forbidden to use any key terms in paid search ads such as Google Adwords, Google PPC, or Facebook Ads.
When using the affiliate program, individuals can only use the unique code that is assigned to them by the Live Chat feature. This helps to maintain organization and ensures that your earnings do not get lost or confused with another user.
How Do I Join?
- Register for the Bath & Body Works Affiliate Program.
- Create a personal profile and include links to all of your active platforms.
- Once your application has been approved, you can access your personal dashboard and coupon codes.
- Use the Live Chat function to gain select affiliate links or to formulate your own creative request.
- Begin tracking your views and conversions.
It should be mentioned that all affiliates get paid around 20 days before the end of the month.
Benefits of Joining the Bath & Body Works Affiliate Program
Bath & Body Works is an incredibly successful global brand that operates in an assortment of lucrative markets. This is extremely beneficial for influencers who operate outside of the US or are looking to gain a more international reach. For example, the brand has a large presence in Kuwait and Egypt, allowing influencers to tap into an entirely new market with ease. As such, this is useful for influencers who feel that many western markets have become too saturated.
Moreover, the cosmetic industry is also very popular, giving influencers a chance to gain dominance over a very competitive niche. Many beauty brands have managed to successfully capitalize on the growth of the influencer marketing industry, allowing content creators to secure a wide variety of profitable opportunities. In turn, this is a prosperous program for any influencer looking to build an additional revenue stream through affiliate marketing.
The average commission rate for affiliates can be anywhere from 5-30%, meaning that Bath & Body Works is operating in line with the demands of the market. Although it may be at the lower end of the scale, it shows that the brand values the work of its affiliates and is happy to reward them in conjunction with the market rate. This helps to make the program more desirable and competitive for a large number of budding influencers.
The Bath & Body Works Affiliate Program highlights the success and growth of this form of marketing. In turn, we can predict to see an increase in influencers transforming themselves into ambassadors and representatives for a diverse selection of global brands.