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Platform
Pocket.Watch Partners With Hulu To Launch Creator-Led Series ‘Rabbit Hole’
October 23, 2025Pocket.watch greenlighted a new original series called “Rabbit Hole” to be licensed by Hulu, the company...
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Technology
New York Times Launches TikTok-Style Video Feed To Centralize Multi-Format Journalism
October 23, 2025The New York Times introduced a new “Watch” tab in its primary mobile application this week,...
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Agency
YouTube Named Title Partner For #paid’s 2025 Creator Marketing Summit
October 23, 2025Creator marketing platform #paid, which powers campaigns for leading brands, announced YouTube as the title partner...
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Agency
Bringing Transparency To YouTube Sponsorships: Inside Adhesive Media’s Approach
October 23, 2025Adhesive Media has closed more than $20 million in YouTube sponsorship deals since its founding in...
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Talent Collectives
IAB Launches ‘Creator Week’ In 2026, Repositioning Podcast Upfront Within Expanded Fall Marketplace
October 23, 2025The Interactive Advertising Bureau (IAB) announced a significant restructuring of its 2026 events calendar, creating a...
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Technology
ShopMy Secures $70M Funding At $1.5B Valuation, Pioneering Curator-Driven Commerce Platform
October 23, 2025ShopMy raises $70 million in a funding round led by Avenir, with participation from Bain Capital...
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Influencer
Air Force Veteran Sam Eckholm Joins CAA As Defense Sector Influencer Reaches 2.5M Followers
October 23, 2025Sam Eckholm, a former U.S. Air Force officer who has built a significant digital presence showcasing...
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Commentary
Later And Mavely Launch “Swipe Up” Summit To Bridge Creator Economy With Real-World Commerce
October 23, 2025Later and Mavely announced their first collaborative conference focused on creator commerce, scheduled for November 3...
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Platform
Creator Economy Boom: YouTube Sponsorships Surge 54% As Brands Shift Marketing Dollars To Influencers
October 23, 2025Sponsored content on YouTube increased dramatically in 2025, representing a major shift in how brands allocate...
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Platform
YouTube Rolls Out AI Deepfake Detection Tool For Partner Program Creators
October 22, 2025YouTube launched a new AI detection feature yesterday (October 21, 2025) for creators enrolled in its...
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Talent Collectives
Collective Voice Taps Amani Richardson As New Creator-In-Residence, Reports 42% Boost In Creator Retention
October 22, 2025Collective Voice appointed Amani Richardson as its new Creator-in-Residence (CIR) as the company reports a 42%...
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Platform
Assault Of Top Streamer At TwitchCon Raises Serious Safety Concerns For Women Creators
October 22, 2025A high-profile incident at TwitchCon San Diego spotlights growing safety concerns for content creators at live...
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Agency
Influencer Agency Bolsters Executive Team With Key TikTok Commerce And Growth Leaders
October 22, 2025Influencer, the global creator marketing agency founded by Caspar Lee and Ben Jeffries, announces two strategic...
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Technology
Oxford Road Unveils New ROI-Based Podcast Rankings, Critical Role Claims Top Spot
October 22, 2025Oxford Road launched a new podcast ranking system that measures advertising effectiveness through actual sales results,...
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Commentary
Brand Safety And Suitability Drive Growth In Creator Marketing
October 22, 2025Creator marketing has transformed from a tactical channel into a strategic business imperative, with brand safety...
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Technology
CreatorIQ’s New SafeIQ Tool Makes Creator Marketing Safer For Brands
October 22, 2025CreatorIQ introduced SafeIQ on October 21, positioning it as the first enterprise-grade, AI-native brand safety infrastructure...
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Agency
Louisa Ioannidou Takes Helm As CEO Of New TheSoul Media Division In Creator Economy Expansion
October 22, 2025TheSoul Group launched TheSoul Media as a standalone division to consolidate its owned and operated digital...
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Brand
Jukin Media Founder Jonathan Skogmo Returns To UGC Space With New Travel Content Licensing Division ‘Voyager’
October 22, 2025Jonathan Skogmo, founder and CEO of travel media publisher LOST iN, launched a new user-generated content...
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Agency
Twitch Star TheSushiDragon Takes Ownership Stake In StreamerDap To Transform Creator Sponsorships
October 22, 2025StreamerDap, a sponsorship platform connecting brands with livestreamers, adds Twitch creator TheSushiDragon (Stefan Li) as co-owner...
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Commentary
Indie Beauty Brands Redefine Creator Marketing With Community-First Approach
October 22, 2025Indie beauty brands are steadily gaining market share in the creator economy through strategic approaches to...
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Brand
Agoda’s New Ambassador Program Transforms Travel Creators Into Commission-Earning Partners
October 22, 2025Agoda launched a new ambassador program that enables travel content creators to earn commissions on bookings...
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Technology
Saudi Startup KLIQ Secures $2.25M To Transform Influencer Marketing With AI-Driven Platform
October 21, 2025Saudi’s KLIQ raised $2.25 million in seed funding to scale its AI-powered influencer marketing platform, per...
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Influencer
Utah Couple Turns Family Life Into Viral Brand After Breaking From Mormon Roots
October 21, 2025Jake and Sean Taylor-Baumann (@daddiestothree & @realtorhubbies) transformed from conservative Mormon upbringings in Utah to social...
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Platform
TikTok Sweet Spot: New Study Shows 2-5 Weekly Posts Maximize Viewing Efficiency
October 21, 2025Social media management platform Buffer’s analysis of 11.4 million TikTok posts reveals that posting two to...
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Commentary
Singapore Digital Landscape Reveals Key Shifts In Consumer Marketing Engagement
October 21, 2025Singapore’s position as a global digital leader is creating distinctive patterns in consumer engagement across marketing...
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