Agency

Engineering Sustainable Revenue In The Creator Economy: DeepWater Strategies

DeepWater Strategies was built on a simple but powerful premise: the creator economy deserves structure as...

Talent Collectives

Proud Management Appoints Digital Brand Veteran Samantha Marcus As Senior Talent Manager

Proud Management appointed Samantha Marcus as Senior Talent Manager, bringing strategic leadership to its growing talent...

Technology

Dash Social Debuts New Metric For Measuring Brand Social Media Impact

Dash Social introduces a new proprietary metric, Total Social Impact (TSI), that consolidates fragmented social media...

Platform

TikTok Launches First U.S. Awards Show With e.l.f. Cosmetics As Title Sponsor, Tubi As Streaming Partner

TikTok announced its first-ever “U.S. Awards” ceremony, expanding its global recognition program to honor creators across...

Talent Collectives

Venture Studio Summit House Taps Former PGA TOUR Exec Zoe Wilson To Lead Brand Partnerships

Summit House, a portfolio of creative agencies and entertainment studios, announced the appointment of Zoe Wilson...

Commentary

Global Tech Veterans Named Judges, Mentors For Dubai’s Creator Ventures Accelerator

The “1 Billion Followers Summit,” organized by the UAE Government Media Office, has revealed the judging...

Strategy

NBA 2K League Relaunches With YouTuber Jesser As Honorary Commissioner, Blending Competition And Content

NBA Take-Two Media (NBAT2), a joint venture between the National Basketball Association (NBA) and Take-Two Interactive...

Brand

Best Buy Doubles Down On Creator Economy For Holiday Season With 200+ Influencer Partnerships

Best Buy is launching its 2025 holiday marketing campaign with an expanded focus on creator partnerships...

Influencer

From Gaming With Friends To Featured Creator: FANFAN’s Five-Year Journey On Twitch

Fiona Fan started streaming on Twitch with a computer that could barely handle the software and...

Agency

From Montreal To Manhattan: Heylist’s AI-Powered Push To Democratize Influencer Marketing

Heylist, a Montreal-based SaaS (Software as a Service) platform founded in January 2024, solves a critical...

Platform

YouTube Shorts Now Generates More Revenue Per Watch Hour Than Traditional Videos, Says CEO

Google CEO Sundar Pichai revealed during Alphabet’s Q3 2025 earnings call that YouTube Shorts now earns...

Agency

Turning Sound Into Strategy: How Quill Blends Creativity, Data, And Storytelling For Branded Podcasts

When Quill launched in 2018, few companies were thinking about podcasts as a measurable brand asset....

Influencer

CAA Signs Beauty Vlogger Nabela Noor As Her Cross-Cultural Lifestyle Brand Expands

Beauty vlogger and lifestyle entrepreneur Nabela Noor has signed with Creative Artists Agency (CAA) for representation,...

Talent Collectives

Inside HERA Media’s Mission To Empower Women’s Voices In Podcasting

UK-based video podcast network HERA Media launched at the beginning of October this year, with its...

Technology

From Hollywood To ‘Meaning Economy’: Matt Zien Shares Vision For AI-Powered Storytelling

For more than a decade, producer Matt Zien helped shape the worlds of television and documentary...

Brand

Influencer-Founded Refy Beauty Enters Middle East Market Via Sephora As Brand Turns Five

Refy Beauty, the British brand founded by Instagram influencer Jess Hunt, launched its full product range...

Platform

YouTube Offers Voluntary Exit Program For U.S. Staff Amid Organizational Restructure

YouTube has initiated a voluntary exit program with severance for U.S. employees while reorganizing its product...

Technology

Streams Charts, StreamerDap Partner To Offer Free Analytics To Twitch Streamers In 2026 Deal

Streams Charts and StreamerDap are joining forces to provide Twitch streamers with free access to analytics...

Platform

Kick Partners With Rust For Platform’s First In-Game Drops Feature

Kick is introducing its native Drops functionality on November 13, enabling viewers to earn in-game rewards...

Commentary

Micro-Niche Creators Earn Triple The Income Of Generalists, Report Shows

Personal development creators who target micro-niches command three to five times higher rates than generalists, according...

Commentary

VTubing Viewership Dips In Q3 2025 Despite Strong Creator Engagement, Report Shows

Virtual creator livestreaming sees its first decline after record-setting quarters while independent streamers gain market share....

Agency

Amplifica’s Playbook For Connecting Global Sports & Entertainment Brands With Latin Audiences

Co-founded by journalist-turned-marketer Fernando Amdan, Buenos Aires-based Amplifica helps global brands like the NBA and Premier...

Platform

Netflix Plans Vertical Video Expansion While Avoiding TikTok Rivalry

Netflix has begun testing vertical short-form video on mobile devices as part of a broader strategy...

Technology

How A Finnish Entrepreneur Built A Cloud Platform For Twitch’s Dual Format Streaming

When Twitch unveiled its Dual Format feature, allowing creators to stream simultaneously in horizontal and vertical...

Technology

Built By Creators, Powered By Tech: How Motion Society (Moso) Built The Invisible Engine Behind Multi-Platform Success

At Mipcom 2025 in Cannes, Jean-Loup Fraudin and Thomas Subra of Motion Society (Moso) saw something...