Commentary

Creator Content Drives India’s Tech Purchases As Consumer Trust In Influencers Reaches 71%

Indian consumers increasingly rely on creator content to make technology purchasing decisions, with 71% trusting creators...

Commentary

How Philadelphia’s Creator Economy Tackles Declining Economic Mobility

Philadelphia-based content creators demonstrate income potential that exceeds traditional employment paths, offering an alternative route to...

Commentary

Influencers Sway One In Four Irish Shoppers During Sales, Survey Finds

Social media influencers have established themselves as significant drivers of consumer purchasing behavior during sales periods,...

Influencer

UN Tourism Appoints TikToker Khaby Lame As Ambassador To Reach Digital Audiences

UN Tourism has named Khaby Lame, the world’s most-followed TikTok creator, as its newest ambassador as...

Brand

Radisson Hotel Group Launches Creator Hub Platform For Nano-Influencers

Radisson Hotel Group introduces Creator Hub, a platform connecting nano content creators with its hotel properties...

Platform

TikTok Offers Cash Incentives, Ad Credits To Drive Shop Sales Amid U.S. Uncertainty

TikTok has launched multiple incentive programs for its Shop partners during the fourth quarter, offering cash...

Technology

Sprout Social Launches AI Agent To Convert Social Media Data Into Business Intelligence

Sprout Social introduces “Trellis,” a proprietary AI agent that transforms social media data into business insights...

Technology

How ThisThat Turned Social Polls Into A Brand-Lift Platform

When Max Osborne talks about the power of influence, he isn’t speaking in abstractions. A former...

Strategy

YouTube Science Channel ‘Veritasium’ Expands Into Tabletop Gaming With Kickstarter Launch

Veritasium, a YouTube science channel with nearly 20 million subscribers and over 40 million monthly views,...

Agency

Billion Dollar Boy Partners With Portal To Track Creator Sales Across Third-Party Retailers

Billion Dollar Boy Group announced a partnership with conversion visibility tool Portal to launch what the...

Platform

beehiiv Adds Digital Products, AI Tools For Newsletter Creators

Newsletter platform beehiiv announced seven new features at its first Winter Release Event, expanding beyond email...

Platform

YouTube Unveils Original Programming Push With Creator-Led Series And Specials

YouTube hosted its first “Creator Premieres” showcase at New York City’s Metrograph theater on November 13,...

Influencer

Lindsay Nikole Is Bringing Zoology To Millions By Turning Science Into Storytelling

Lindsay Nikole built an audience of more than five million followers by making the natural world...

Commentary

Denmark Proposes Introducing Sweeping Youth Social-Media Ban

Denmark’s government has announced an agreement to ban access to social media for anyone under 15,...

Strategy

The Business Behind Clae: Mādin’s Nick Valenti On What Makes Creator Brands Break Through

Influencers aren’t just selling products anymore. They’re building companies anchored in culture, lifestyle, and community. In...

Strategy

Pro League Network Banks On Creators To Turn Viral Sports Into A Global Media Business

When Bill Yucatonis and Mike Salvaris launched Pro League Network (PLN) in 2022, they were chasing...

Technology

Startup Gaggl Champions ‘Creator-Hosted TV’ To Bring Gen Z Back To Watching Together

Greg Miall has spent his career building media businesses through every major shift in how people...

Technology

Kale CEO Isha Patel On Turning Superfans Into A Scalable Marketing Force

What if the most powerful marketers for a brand aren’t influencers, but its everyday fans? That...

Technology

Manifest Financial Expands From Managing Money To Making It With Nucreator Deal

Manifest Financial’s September 2025 acquisition of AI startup Nucreator signals a new phase in how fintech...

Agency

Solving The Equation Between Brands And Creators: Algebra Media’s Direct-Response Model

David Keller founded Algebra Media in 2017 when influencer marketing was entering a noisy adolescence. Networks...

Influencer

Why Ashley Norton Swapped Law Books For Long-Form Storytelling On YouTube

It’s not every day that a lawyer trades case files for YouTube scripts. Yet, for Ashley...

Agency

Swiss Agency Kingfluencers Looks Beyond Likes As Gregor Doser Pushes For Measurable Impact

When Gregor Doser joined Kingfluencers as Chief Commercial Officer, he saw a rare opportunity to unite...

Platform

Patreon Unveils On-Platform Discovery Features To Reduce Creator Reliance On Social Media

Patreon is launching new on-platform discovery features designed to help creators grow their audiences directly within...

Talent Collectives

Lickd Appoints Christopher Collins As New Marketing Director After Brand Music Licensing Launch

Lickd, the mainstream music licensing platform for creators and brands, has appointed Christopher Collins as its...

Commentary

Syracuse Creator Economy Center Opens With Influencer Jon Youshaei Delivering Inaugural Keynote

Syracuse University officially launched its Center for the Creator Economy November 12, with content creator and...