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Platform
YouTube Shopping Ecosystem: New Report Reveals What Drives Consumer Purchases
October 21, 2025Shopping is no longer confined to malls or marketplaces – it now thrives in the same...
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Influencer
Streamer Emiru Assaulted At TwitchCon, Raising Safety Concerns
October 21, 2025Popular Twitch streamer Emiru, who has nearly two million followers, faced a reported assault during a...
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Commentary
GCC Influencer Market Jumps 75% As Lifestyle Creators Lead Growth
October 21, 2025The Gulf Cooperation Council (GCC) region now hosts 263,000 monetized social media influencers, representing a roughly...
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Agency
Inside IPG Health’s European Expansion: How Influencer ID Is Bringing Creator Marketing To Regulated Healthcare
October 20, 2025IPG Health is bringing its Influencer ID service to Europe, extending an end-to-end influencer marketing solution...
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Brand
New Balance Expands NIL Portfolio With Nine Women Athletes, Led by UCLA’s Sienna Betts
October 20, 2025New Balance announces Name, Image, and Likeness (NIL) deals with nine women athletes spanning basketball, soccer,...
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Platform
YouTube’s Creator Economy Contributes €7 Billion To EU GDP, Supports 200,000 Jobs
October 20, 2025YouTube’s creative ecosystem added more than €7 billion to the European Union’s GDP while supporting more...
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Platform
Intimacy In The Digital Age: Ji.hlava Festival Opens With OnlyFans Documentary ‘Virtual Girlfriends’
October 20, 2025The Ji.hlava International Documentary Film Festival selected “Virtual Girlfriends” by Czech director Barbora Chalupová as its...
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Technology
Sweet Influencers Promotes Liberty Bernal To President And COO, Bridging Franchise And Influencer Marketing Worlds
October 20, 2025Sweet Influencers, an AI-powered social media marketing platform, has promoted Liberty Bernal from director of business...
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Platform
TikTok Awards UK & Ireland 2025 Returns With Sky As Headline Partner
October 20, 2025TikTok announced the return of its TikTok Awards UK & Ireland for 2025 with Sky as...
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Influencer
MrBeast Files Trademark For “MrBeast Financial,” Eyes Crypto Exchange Services
October 20, 2025According to The Street Roundtable, Jimmy Donaldson – known professionally as MrBeast – filed a trademark...
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Influencer
How Actress & Creator Audrey Bradford Balances Hollywood Ambitions With A Growing Online Brand
October 17, 2025Audrey Bradford left her hometown of Albuquerque at 18 with nothing but determination and a risky...
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Talent Collectives
How Tarra Stubbins’ Take It Easy Group Turns Creative Chaos Into Structure
October 17, 2025When influencers become brands, many find themselves unprepared for what comes next: running an actual business....
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Agency
How GZ Publicity Helps Creators Keep Their True Voice In A Metrics-Driven Industry
October 17, 2025GZ Publicity, founded in 2018 and transitioning to full-time operations in 2025, specializes in providing public...
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Influencer
YouTuber Xyla Foxlin Shares Her Formula For Engineering Content That Stands Out
October 17, 2025Canoes, teardrop trailers, carbon-fiber rockets, Xyla Foxlin builds them all from scratch on YouTube. With an...
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Strategy
EA Launches ‘Battlefield’ Creator Program With Challenge-Based Rewards System
October 17, 2025Electronic Arts Inc. is expanding its creator economy strategy with the launch of a dedicated program...
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Commentary
Singapore Report: Video Outperforms All Ad Formats Throughout Marketing Funnel
October 17, 2025AnyMind Group’s “Singapore Digital Landscape 2025” report reveals that video formats consistently outperform all other media...
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Commentary
UNESCO Trains Iraqi Women To Combat Online Hate Through Digital Content
October 17, 2025UNESCO equipped 184 women content creators, journalists, and civil society leaders in Iraq with media literacy...
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Brand
AG1 Flips the Script: Why This Nutrition Company Is Giving Scientists The Influencer Treatment
October 17, 2025Athletic Greens (AG1) announced a new approach to endorsement deals that redirects the spotlight from athletes...
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Platform
Endlss Debuts Free Influencer Marketing Platform Ahead Of Holiday Season
October 17, 2025Influencer marketing company Endlss has launched a freemium version of its influencer management platform as brands...
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Platform
X Rolls Out Cross-Platform Drafts, Enhanced Profile Transparency
October 17, 2025X is introducing new platform features aimed at addressing long-standing user issues and driving engagement, as...
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Platform
Netflix, Spotify Ink Video Podcast Distribution Deal
October 16, 2025Netflix and Spotify have announced a partnership to bring video podcasts to the streaming platform in...
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Technology
MrBeast, Vyro Launch Clipping Marketplace For Creators
October 16, 2025YouTube star MrBeast has launched Vyro, a new platform that connects video clippers with established creators...
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Talent Collectives
FlightStory, UK Black Business Show Launch Black Entrepreneurship Media Venture
October 16, 2025FlightStory and UK Black Business Show announced the formation of Legacy Black, a new media joint...
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Technology
Audioboom Posts Record Q3 As Podcast Revenue Jumps 18%
October 16, 2025Audioboom Group Plc. reports record third-quarter performance with revenue reaching $20.4 million, a 9% year-over-year increase, as...
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Commentary
OpenAI’s Sora 2 App Divides Creator Economy: Nine Industry Experts Weigh In
October 16, 2025OpenAI has entered a new phase of AI content development with its Sora app, a social...
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