YouTube star MrBeast has launched Vyro, a new platform that connects video clippers with established creators and brands, creating a marketplace for short-form content distribution across social media channels.

Vyro enables content creators to earn money by creating clips from long-form videos without requiring an existing audience. The platform uses a campaign-based structure where major creators and brands post requirements for the types of clips they seek. Clippers then create and post these videos to their own social media accounts and submit the URLs to Vyro for tracking.

According to OpusClip, the platform pays clippers $3 per 1,000 views their submissions generate across TikTok, Instagram Reels, and YouTube Shorts. Payments are processed hourly and can be withdrawn to cryptocurrency wallets, PayPal accounts, or traditional banks.

MrBeast, who now has more than 445 million YouTube subscribers, is among Vyro’s most prominent partners alongside creator Mark Rober. The platform addresses a key challenge for major content producers who need to distribute their content across multiple short-form video platforms but lack the internal resources to create dozens of clips from each long-form video.

Market Positioning

Vyro’s payment model differs from traditional creator monetization programs. Unlike YouTube’s Partner Program, which requires 1,000 subscribers and 4,000 watch hours, or TikTok’s Creator Fund, which requires 10,000 followers, Vyro allows participants to earn from their first submission without having built an audience.

The platform’s rate of $3 CPM (cost per thousand views) exceeds typical rates on other platforms:

• YouTube Partner Program: $0.50–$2.00 CPM
• TikTok Creator Fund: $0.02–$0.04 CPM
• Instagram: Varies widely

Industry Context

Vyro represents MrBeast’s latest venture in providing creator economy tools to the wider market. According to Tubefilter, the YouTube star previously launched ViewStats, an analytics platform that shares the data-driven approach behind his content decisions.

The platform emerges as traditional publishers increasingly embrace clipping to meet the volume requirements of algorithm-driven platforms.

While some professional clippers are reportedly earning up to $30,000 per month through similar services, the average earning potential for most users remains to be seen, as the platform is still in its early stages.

Checkout Our Latest Podcast