Influencer

CAA Signs Beauty Vlogger Nabela Noor As Her Cross-Cultural Lifestyle Brand Expands

Published on November 3, 2025

Beauty vlogger and lifestyle entrepreneur Nabela Noor has signed with Creative Artists Agency (CAA) for representation, joining the agency’s expanding roster of digital creators, per The Hollywood Reporter.

The first-generation Bangladeshi-American reaches more than 12 million followers across social platforms with content focused on home, beauty, and creativity. Her digital content has generated approximately two billion views.

Based in Pennsylvania with cultural roots in Bangladesh, Noor operates as a homemaker, designer, author, and influencer. Her popular “Pockets of Peace” series on TikTok features cooking tutorials and content centered on finding comfort and beauty at home, which subsequently inspired the launch of her lifestyle brand.

Business Ventures and Brand Extensions

Noor is the founder of Nabela Noor Home (NNH), which offers home goods handcrafted by artisans from both her U.S. hometown and her family’s village in Bangladesh. This business approach creates a commercial bridge between her small-town American upbringing and South Asian heritage.

Her entrepreneurial expansion includes launching Studio NNH, which provides personalized design consultations for clients domestically and internationally. Noor’s design work encompasses full-scale renovations and curated styling for projects nationwide.

Representation Strategy

CAA’s signing of Noor follows the agency’s pattern of acquiring high-profile digital talent across specialized content categories. Recent CAA signings include defense sector influencer Sam Eckholm (2.5 million followers), visual artist Maris Jones (2 million followers), and YouTuber Jesser (29 million subscribers).

The agency’s representation strategy for these creators focuses on expanding their business ventures beyond established platforms and developing new intellectual property opportunities.

Noor continues to be represented by Hilary Williams at DBA, with legal representation from attorney Ashley Silver.

The creator consistently uses her digital platforms, including YouTube, Instagram, and TikTok, to promote self-care and body positivity, encouraging audiences to embrace themselves.