Sports content creator Jesse Riedel, known professionally as Jesser, has signed with Creative Artists Agency (CAA) for representation in all areas, per The Hollywood Reporter.

The YouTuber, with nearly 29 million subscribers, maintains strong ties with the NBA, serving as a judge at the 2025 NBA Slam Dunk Contest and appearing in celebrity All-Star games. In 2024, he launched an official apparel collection in partnership with the league.

His videos feature collaborations with sports celebrities, including Jalen Ramsey, Damian Lillard, James Harden, and CAA clients Jaren Jackson Jr. and Julius Randle.

Business Ventures and Brand Partnerships

The three-time Streamy Award winner for Sports Creator of the Year operates his own content banner, Bucketsquad. His sports and streetwear brand, Bucketsquad Apparel, launched in 2022 and has been growing ever since.

Jesser’s influencer portfolio includes partnerships with major brands across the athletic wear, gaming, technology, and consumer goods sectors. His client list features Nike, Gatorade, DraftKings, Adidas, SoFi, Meta, EA Sports, Under Armour, Nintendo, Nerf, Reebok, Axe, Amazon, Champs, and Sour Patch Kids.

With CAA’s representation, Jesser plans to expand his brand marketing presence and content creation into additional sports categories, including soccer, football, and baseball, moving beyond the basketball content that established his following.

Earlier this month, the CAA signed Drew Afualo, a TikTok creator and podcast host with over 9.5 million followers across platforms, as the talent agency continues to expand its digital creator representation.