ShopMy raises $70 million in a funding round led by Avenir, with participation from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures. The investment values the company at $1.5 billion and includes strategic backing from industry figures including Sofia Richie, Gregg Renfrew, and Aimee Song.

The New York-based company, founded in 2020, operates what it calls a “curated commerce infrastructure” connecting premium brands, tastemakers, and consumers through a system built for sustained business growth rather than short-term marketing campaigns.

ShopMy reports several key performance indicators demonstrating its market position:

• More than $1 billion in annual platform sales through curator recommendations
• Network of 185,000+ selected tastemakers focused on quality
• Partnerships with 1,200+ premium brands
• 30,000+ “Circles” and 150,000+ wishlisted products since launching its consumer platform in August
• 200% year-over-year revenue growth
• Profitability maintained since 2024

The company’s “Circles” feature curates personalized shopping feeds from multiple creators, replacing algorithm-based recommendations with human curation.

Evolution From Creator Storefronts to Multi-Curator Platform

ShopMy, founded by Harry Rein (CEO), Tiffany Lopinsky (President), and Chris Tinsley (Co-Founder and CBDO), has evolved from its initial focus on individual creator storefronts to a broader multi-curator approach.

“ShopMy is fundamentally a bet on authenticity and that lasting brand value comes through curation and taste over ads and algorithmic recommendations, enabling consumers to discover and buy the world’s best products,” says Rein.

The platform now integrates the complete commerce ecosystem – from brand partnerships to consumer discovery – in one system designed to surface premium products through trusted recommendations.

Word-of-Mouth Marketing at Scale

“Word of mouth has always been the most powerful force in commerce, and we’re building the infrastructure to make it scalable,” says Lopinsky. “We have deep conviction that curators are the future of brand distribution for the next generation of enduring companies.”

Andrew Sugrue, Founder at Avenir, notes, “ShopMy has cracked the code on making creator commerce work for elevated brands without diluting their positioning. They’ve created a complete solution that’s taken off in 2025, representing a fundamentally better version of how commerce should work.”

Subscribe to Our Newsletter

Check Out Our Podcast