Canadian digital media company Narcity Media has launched Boost, a self-serve product on its Locals.tv creator monetization platform that allows brands to pay individuals and creators to share content through Instagram Stories.

According to the company’s announcement, the product connects brands with a network of more than 2,000 local creators and participants across the city footprints of Narcity and MTLBlog. Brands upload a post, select a city, choose a package, and launch a campaign without negotiating individual deals or contracts.

“We’ve eliminated the chaos from Influencer Marketing,” said Chuck Lapointe, CEO of Narcity Media. “Brands upload a post, choose a city, select a package, and launch. Participants opt in and share it on their Instagram Stories. No negotiations. No contracts. Just distribution.”

How It Works

Boost pays participants fixed rates per verified Story share, with platform trust multipliers rewarding consistent participation. The product removes several operational elements common to traditional influencer campaigns, including negotiated creator pricing, guaranteed view commitments, and screenshot-based performance bonuses.

A typical small-business campaign costs approximately $350 and generates around 75 Instagram Story shares, with campaigns launching within hours, according to the company. Narcity’s owned social pages can be added as premium anchor distribution for larger packages.

Built for Local Markets

The product is city-based by design, targeting small businesses and regional brands looking to quickly activate local Story distribution. Boost is rolling out this spring across Narcity and MTLBlog’s major Canadian cities, expanding market by market.

Background

The launch follows Narcity Media’s decision to move away from a hybrid creator marketplace model it described as operationally heavy and difficult to scale. The company says standardizing payouts and removing manual analytics bonuses positions Boost to operate with net margins in the 35-40% range under balanced supply.

“This isn’t a feature update – it’s a structural shift,” Lapointe said. “We’re turning social distribution into infrastructure.”