K-FESTA, a newly established annual festival designed to introduce Korean brands to a global audience through beauty creator partnerships, will hold its inaugural edition on April 11-12, 2026, at The Saguaro Palm Springs, 1800 E Palm Canyon Dr, Palm Springs, California. The event is timed to coincide with the Coachella music festival. 

The festival positions creator participation as a core structural element rather than a supplementary component. Organizers invite globally recognized beauty creators to attend across both days to engage with brand activations and content-focused environments designed to facilitate natural storytelling. Live makeup demonstrations led by beauty creators will run alongside interactive brand booths and product experiences.

K-FESTA is powered by ADGC Inc.

Featured Brands

Twelve Korean brands are scheduled to participate in the inaugural edition: JSM, Dr. Ceuracle, AYUNCHE, Believibe, Chasin’ Rabbits, Jayone Inner Beauty, Lu’Pium, Lilybyred, Keras, CLIO Cosmetics, Rivecowe, and Layerlab. The brands span skincare, color cosmetics, haircare, and food categories.

Cultural Programming

K-FESTA will feature two cultural programming elements. Contemporary Korean artist Sol Kang will produce a live abstract acrylic painting over both festival days, themed around K-beauty globalization. Separately, a five-member Samulnori group will perform throughout the festival grounds. Rooted in Korean agricultural tradition, Samulnori uses four percussion instruments representing thunder, wind, rain, and clouds.

The festival’s website is kfestaus.com. Organizers list a creator inquiry portal and brand information pages as available resources for prospective participants.